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商务英语教师学养丛书:商务谈判话语
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商务英语教师学养丛书:商务谈判话语

  • 作者:Konard Ehlich et al
  • 出版社:上海外语教育出版社
  • ISBN:9787544643863
  • 出版日期:2016年07月01日
  • 页数:0
  • 定价:¥58.00
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    图书名称 :商务英语教师学养丛书:商务谈判话语 书号:9787544643863 版次:1 出版时间:2016-07 作者:Konard Ehlich et al 开本:X16 【简介】 本书商务隐喻研究的重要著作,从多个角度研究商务与经济学话语中的隐喻的特点,对社会变革、语言演变、文化交流等对商务隐喻演变的影响进行了分析。
    目录
    List of contributors Metaphor and Mills: Figurative language in business and economics. Introduction Honesto Herrera-Soler and Michael White Section Ⅰ Metaphor in economic theory and in economics as an academic discipline From barter to coin: Shifting cognitive frames in classical Greek economy Paloma Tejada Caller and Antonio Guzman Guerra Metaphor and economic thought: A historical perspective Nicolaas T.O. Mouton Towards a better understanding of metaphorical networks in the language of economics: The importance of theory-constitutive metaphors Catherine Resche Metaphors of the Brazilian Economy from 1964 to 2010 Tony Berber Sardinha Section Ⅱ Cultural filters in contrastive studies Mandarin Chinese translation of English economic metaphors: A cross- linguistic study of conceptually related economic terms Siaw-Fong Chung Translating metaphor in business/economics dictionary articles: What the theory says and what lexicographers should do Pedro A. Fuertes-Olivera and Marisol Velasco-Sacristan The use of verbal and gestural metaphor in explanations of management theory Jeannette Littlernore "Bigger, a lot bigger, massively much bigger": A comparative study of hyperbole in business and economics lectures Belinda Crawford Camiciottoli Section Ⅲ Metaphor in the economy and business in practice The perfect storm: An imperfect metaphor Philip Eubanks Framing a bank: Reputation management during financial crises Lise-Lotte Holmgreen Metaphor and knowledge specialization in business management: The case of project management discourse Hanna Skorczynska Metaphor as an instrument of linguistic and social identity co-construction in business development networks (BDNs) Hana Blazkova Subject index Author index

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