教材充分考虑了MBA研究生的知识结构、能力结构及英语实际水平和学习特点，突出语言实用性，强调语言运用能力的培养，同时注重语言基本技能的训练和巩固。全书包括15个单元，每个单元围绕一个主题展开，融听、说、读、写、译多种语言技能于一体，包括导入问题、阅读、听力、口语练习、写作、案例分析等主要部分，通过不同手段对同一主题进行多角度多层次的学习，在全面培养英语技能的同时，使学生对专业领域知识有更深刻的理解。选材方面体现真实性、新颖性、知识性与趣味性，与MBA相关的主题也便于学生积极参与课堂讨论和教师组织教学。 本书基于《新编MBA英语综合教程》进行进一步的修订，具体如下：1.更新大部分课文，包括主课文，计划从相关的英文期刊、报纸以及网站中挑选一些实时的课文，同时再挑选一些相关主题的经典文章，同时每一个单元或者单列一个部分补充一些小案例供学生阅读与讨论，特别补充一些基于中国企业的相关主题的文章和案例。2.进一步修订和补充商务英语翻译的内容，特别补充一些和我国目前相关政策和对外宣传相关的内容。3.对于练习部分，基于现有教材的使用效果，在原有基础上进一步改进。

Unit One Globalization
Lead-in
A. Read the following passage for information about offshoring, outsourcing and OEM, paying attention to the words and expressions in bold.
The global coordination of production activities has been broadly characterized by three components: offshoring, outsourcing and original equipment manufacturer (OEM). Offshoring occurs when firms move production facilities to foreign countries in order to reduce production costs while maintaining direct control. Vernon’s (1966) product lifecycle theory explained why manufacturing locations for particular products shift from industrial economies to developing countries. The need for lower production costs drives multinational corporations to develop mass production systems and seek out new factories in developing countries where wage rates are lower. Outsourcing is often used interchangeably with subcontracting. Outsourcing refers to firms externalizing production or services that used to be conducted in-house, whereas subcontracting takes place in a hierarchical organization, in which certain tasks are conducted by outside firms. While outsourcing is typically conducted so that a firm can focus on its “core field”, subcontracting can be complex and is driven by the need for specialty parts or services, a desire to achieve cost savings through economies of scope in the subcontracted firms, and/or an intermittent or seasonal need to boost the principal firm’s production capacity. In contrast to offshoring, which requires more direct capital, managerial investment, international outsourcing/
subcontracting can increase the flexibility of multinational corporations by externalizing some of the costs and risks associated with factory management. OEM refers to manufacturers with agreements to produce goods to be marketed by other branded distributors or retailers. OEM provides relatively unknown manufacturers access to new markets and may even offer opportunities for technological upgrad