《跨文化交际(第2版)》针对的学生群体是具有中学英语基础的大学生,既适用于英语专业一、二年级学生,也适用于具有中学英语基础的非英语专业学生和英语爱好者。《跨文化交际(第2版)》具备以下主要特色:1. 遵循了全新的教学理念:依托学生密切关注的跨文化交际内容,结合跨文化交际知识组织学生进行语言交际活动。2. 涉及了系统的跨文化交际内容:涵盖跨文化交际学的基本知识和文化认知、文化冲突等内容,讨论了不同语境下的跨文化交际。3. 引进了真实的教学材料:语言材料真实、地道,同时穿插了大量的插图、照片等真实的视觉材料,表现手法活泼,效果生动直观。4.设计了新颖的教材板块:多样的板块设计促使学生积极思考、提问、探索、发现、批判,培养自主获得知识、发现问题和解决问题的能力。5. 提供了多样的训练活动:打破了传统教材单调的训练程式,帮助教师设置真实的语言运用情境,培养学生的语言综合运用能力。6. **了经典的学习材料:在每章的后向学生**经典的图书、电影、诗歌、歌曲等学习资料,使教材具有了弹性和开放性,方便不同院校不同水平的学生使用。

Unit 1 An Introduction to Intercultural Communication/1 Text A Intercultural Communication/2 Text B The Importance of Training Intercultural Communication Awareness/3 Text C The Era of Intercultural Communication/8 Text D Stereotypes: An Intercultural No-No/10 Text E Chinese and American Understandings on Friendship/12 Unit 2 Understanding Communication/16 Text A Components of Communication/17 Text B Features of Communication/18 Text C How Long Does It Take to Say I’m Getting Married (Ⅰ)/24 Unit 3 Verbal Communication (I)/28 Text A Cultural Differences on Lexical Level/29 Text B Translation and Cultures/35 Text C How to Improve Verbal Communication/37 Unit 4 Verbal Communication (II)/40 Text A Compliments in Chinese and American English (���)/41 Text B Compliments in Chinese and American English (Ⅱ)/43 Text C How to Address People?/48 Text D Conversation and Culture/49 Unit 5 Nonverbal Communication (I)/52 Text A Nonverbal Communication/53 Text B Making a Gesture/54 Text C Every Body’s Talking/60 Text D Top 10 Non verbal Communication Tips/63 Unit 6 Nonverbal Communication (Ⅱ)/67 Text A How Big Is Your Space Bubble/68 Text B Time Sense: Polychronicity and Monochronicity/69 Text C Eye Contact/76 Unit 7 Cross-gender Communication/79 Text A Gender Differences in Communication/80 Text B Six Principles for Effective Cross-gender Communication /83 Text C Gender Issues / 88 Text D Rapport-Talk and Report-Talk / 91 Unit 8 Understanding Culture / 94 Text A What Is Culture? /95 Text B Features of Culture / 101 Text C How Long Does It Take to Say I’m Getting Married (Ⅱ) / 102 Unit 9 Cultural Diversity / 106 Text A The Basic Unit of Society: The Individual or the Collective? / 108 Text B Create an Asian Community of Shared Future Through Mutual Learning / 114 Text C Family Structure / 116 Text D Friendship of American Style / 118 Unit 10 Cultural Influence on Perception / 121 Text A Shakespeare in the Bush / 122 Text B Generalizations and Stereotypes / 129 Text C American Stereotypes of China / 131 Unit 11 Culture Shock / 135 Text A Culture Shock / 136 Text B How to Survive Culture Shock / 142 Text C Can You Survive Reverse Culture Shock? / 143 Unit 12 Cultural Differences in Education / 146 Text A Classroom Expectations / 148 Text B 15 Important Cultural Differences in the Classroom / 154 Text C Classroom Culture / 157 Unit 13 Cultural Differences in Etiquette and Protocol / 160 Text A International Gift-giving Etiquette / 161 Text B Business Card Etiquette /166 Text C How Tipping Works / 168 Unit 14 Cultural Differences in Business Negotiation / 171 Text A Cross-cultural Negotiation / 173 Text B How to Steer Clear of Pitfalls in Cross-cultural Negotiation / 179 Text C The Top Ten Ways Culture Affects Negotiating Style / 181 Unit 15 Developing Intercultural Competence /187 Text A A Four-step Approach to Intercultural Communication Training / 188 Text B Developing Intercultural Communication Competence / 193 Text C Cultural Awareness / 195 主要参考文献 /198