本书内容分为12个unit,分别介绍跨境电商概述、主流跨境电商平台、跨境电商开店、跨境电商店铺和详情页设置、跨境电商产品管理、跨境电商订单管理、跨境电商营销、跨境电商支付、跨境电商物流、跨境电商客户服务、跨境电商评价管理、跨境电商供应链。每unit分为3个part,设置warming up、listening、speaking、reading几个模块,训练读者听、说、读、写、译各方面的能力,培养读者跨境电子商务英语语言能力和良好的国际视野、跨文化交际能力,提升其在跨境电子商务领域的综合竞争力。

Cross-Border E-Commerce English Unit 1 Overview of Cross-Border E-Commerce Part 1 The Concept of Cross-Border E-Commerce Part 2 The Differences between Traditional Foreign Trade and Cross-Border E-Commerce Part 3 The Current Situation of Cross-Border E-Commerce in China Part 4 The Innovation and Entrepreneurship of Cross-Border E-Commerce Unit 2 Main Cross-Border E-Commerce Platforms Part 1 Amazon & eBay Part 2 Alibaba & AliExpress Part 3 DHgate Part 4 Shopee Unit 3 Opening a Cross-Border E-Commerce Store Part 1 Selection of a Cross-Border E-Commerce Platform Part 2 Preparation of Registration Materials Part 3 Procedures of Shop Registration Part 4 FAQ while Opening a Cross-Border E-Commerce Store Unit 4 Store and Product Description Part 1 Store Description Part 2 Title and Key Words of a Product Part 3 Banners and Pictures Part 4 Product Description & Features Unit 5 Cross-Border E-Commerce Product Management Part 1 Product Selection Part 2 Product Sorting Part 3 Product Pricing Part 4 Forbidden and Restricted Products (include: Intellectual Property Issue) Unit 6 Cross-Border E-Commerce Order Management Part 1 Pre-sale Inquiry and Reply Part 2 Price Negotiation Part 3 Placing an Order Part 4 Follow-up of Order Related Services Unit 7 Cross-Border E-Commerce Marketing Activities Part 1 Promotion & Marketing (Platform-inside & SNS) Part 2 SEO Part 3 SEM Part 4 Brand Building Unit 8 Cross-Border E-Commerce Payment Part 1 Offline Payments Part 2 Online Payments (PayPal, Paynooer, LianLian) Part 3 Payment Process Part 4 Account Withdrawal Unit 9 Cross-Border E-Commerce Logistics and Warehousing Part 1 Packaging Part 2 Logistics Channels Part 3 Domestic and Overseas Warehouses Part 4 Delivery Tracking & Transportation Time Unit 10 After-sale Service of Cross-Border E-Commerce Part 1 After-sale Rules Part 2 Disputes and Complaints Part 3 Changing or Returning the Goods Part 4 Claiming Unit 11 Transaction Evaluation of Cross-Border E-Commerce Part 1 Five-star Praise and Feedback Part 2 Bad Review and Feedback Part 3 Evaluation and Comments Modifying Part 4 Seller’s Evaluation of the Buyer Unit 12 ERP and Supply Chain of Cross-Border E-Commerce Part 1 Functions and Advantages of ERP Part 2 Main ERP Systems Part 3 Supply Chain Service Provider Part 4 Supply Chain Management