《商务英语阅读教程3(学生用书)/新世纪商务英语专业本科系列教材(第2版)》以现代外语教育理念和教材设计理论为指导,结合商务英语语言和教学特点,融合多年商务英语教学实践,由国内外知名外语教学专家和长期从事商务英语教学和实践的教授共同参与,联袂打造。
强调打好扎实语言基本功,兼顾商务专业素质与人文素养同步提升。注重思维能力、创新能力和跨文化交际能力培养。
语言、文化与商务有机融合,注重商务英语技能和商务专业知识合理衔接。学习任务设计丰富多样,着力培养交际能力、自主学习能力和合作学习能力。
单元紧扣社会热点话题,难度合理递增。选文思想内涵深刻,可读性强,充分反映经济全球化时代特点。
电子教案为教师提供跨媒体辅助教学支持;纸质教材、音视频资源共同构建**便捷的数字一体化教学资源。

Unit 1 Education
Part I Pre-reading Questions
Part II Extensive Reading
Text A Getting In Gets Harder
Text B Is It Worth It?
Part Ill Reading Skills: Paragraph
Part IV Fast Reading Practice: Teachers Demand Cut in Class Sizes to
Part V Supplementary Reading: Overview of Education in China

Unit 2 Multinational Corporation
Part I Pre-reading Questions
Part II Extensive Reading
Text A Going Global
Text B Sony Is Not Japan
Part III Reading Skills: Paragraph
Part IV Fast Reading Practice: CFO in Focus
Part V Supplementary Reading: Fast Food Nation

Unit 3 Sino-U.S. Trade
Part I Pre-reading Questions
Part II Extensive Reading
Text A Trade Disputes
Text B The Runaway Trade Giant
Part III Reading Skills: Paragraph
Part IV Fast Reading Practice: It's Not Too Late to Choose Business
Part V Supplementary Reading: Finance Industry Employees Top Salary Rankings

Unit 4 International Organization
Part I Pre-reading Questions
Part II Extensive Reading
Text A Asian Infrastructure Investment Bank
Text B The
United Nations Explained: Its Purpose, Power and Problems
Part III Reading Skills: Topic Sentence
Part IV Fast Reading Practice: The Story of the BRICs
Part V Supplementary Reading: Brexit

Unit 5 Management
Part I Pre-reading Questions
Part II Extensive Reading
Text A Peter F. Drucker, a Pioneer in Social and Management Theory
Text B Building a Better CEO
Part III Reading Skills: Development of Topics
Part IV Fast Reading Practice: Corner of Finance Where Women Are Climbing
Part V Supplementary Reading: Changing Perceptions

Unit 6 Marketing
Part I Pre-reading Questions
Part II Extensive Reading
Text A Why Western Marketing Strategies Fail in China
Text B The Do's and Don'ts of Social Media Marketing
Part III Reading Skills: Comprehension of Articles ~7~,~
Part IV Fast Reading Practice: Why Amazon Should Fear Alibaba
Part V Supplementary Reading: Online Sales Get Spring Festival Boost

Unit 7 International Trade
Part I Pre-reading Questions
Part II Extensive Reading
Text A Why Chinese Factories Fare Poorly in the U.S.
Text B Trade within Africa
Part III Reading Skills: Background Information
Part IV Fast Reading Practice: TPP, TTIP and RCEP: Implications for South Asian Economies
Part V Supplementary Reading: Beijing, Seoul Start New Chapter in Trade

Unit 8 Retailing
Part I Pre-reading Questions
Part II Extensive Reading
Text A Retailing
Text B Retailing Chains Caught in a Wave of Bankruptcies
Part III Reading Skills: Inferring the Meaning of Words ia-].~i~
Part IV Fast Reading Practice: Is Online Retailing a Victim of Its Own Success
Part V Supplementary Reading: Just a Click Away

Unit 9 Housing Market
Part I Pre-reading Questions
Part II Extensive Reading
Text A Bad-news Bulls
Text B Seniors Find Safety in Numbers as Home Developers Court the Grey Pound
Part III Reading Skills: Figure of Speech
Part IV Fast Reading Practice: US Housing Crash Continues
Part V Supplementary Reading: Overseas Funds Active in Market

Unit 10 Investment and Regulatory Environment
Part I Pre-reading Questions
Part II Extensive Reading
Text A Pushing the Limits
Text B Buckle Up
Part III Reading Skills: Signal Words
Part IV Fast Reading Practice: Spooking Investors
Part V Supplementary Reading: Chinese Deals Lead List of Acquisitions Reviewed by US

Unit 11 Business Laws
Part I Pre-reading Questions
Part II Extensive Reading
Text A Waiting for Armageddon
Text B Big Headache or Big Bang?
Part III Reading Skills: 5Ws Questions
Part IV Fast Reading Practice: Payback Time
Part V Supplementary Reading: Look Who's Shedding Tears for Low-paid Labor

Unit 12 Banking
Part I Pre-reading Questions
Part II Extensive Reading
Text A Plumbing Revolution
Text B The Price of Atonement
Part I[1 Reading Skills: Reading in Thought Groups
Part IV Fast Reading Practice: A Dangerous Divergence
Part V Supplementary Reading: Inflation Eases but Prices to Remain High

Unit 13 International Finance
Part I Pre-reading Questions
Part II Extensive Reading
Text A When the Creditor is Across the Border
Text B Moving the Money
Part III Reading Skills: Making Notes
Part IV Fast Reading Practice: They Broke Through the Ceiling
Part V Supplementary Reading: County Finds Answer to Rural Credit Challenge

Unit 14 Mutual Fund and Bond
Part I Pre-reading Questions
Part II Extensive Reading
Text A A Mutual Fund That Hedges All Its Bets
Text B Is Your Bond Fund Reliable?
Part III Reading Skills: Fast Reading
Part IV Fast Reading Practice: Spotting the Very Brightest Stars
Part V Supplementary Reading: Mutual Funds Snap up New Investors in QDII Products

Unit 15 Tax
Part I Pre-reading Questions
Part II Extensive Reading
Text A The Nuts and Bolts of Tax Reform
Text B Toward a Saner Tax Code
Part III Reading Skills: Scanning
Part IV Fast Reading Practice: Tax Fairness? Forget About It
Part V Supplementary Reading: China's Parliament Adopts Enterprise Income Tax Law

Unit 16 Stock
Part I Pre-reading Questions
Part II Extensive Reading
Text A Start Investing with Only $1,000
Text B Managing Risk in Your Stock Portfolio
Part III Reading Skills: Making Predictions
Part IV Fast Reading Practice: How to Make Big Money Safely in the Stock Market
Part V Supplementary Reading: What's Going on with China's Stock Markets and Economy?
Appendix Key to Fast Reading Practice