Unit 1 Fundamentals of Business Etiquette 1
Lead-in .2
Reading .3
Text: Essentials of Business Etiquette .3
Business Etiquette Tips: Protocol of Introducing People 19
Situational Dialogue on Introduction Etiquette for First Meeting 20
Exercises 21
Business Etiquette Self-test .24
Unit 2 Business Image Etiquette 27
Lead-in 28
Reading .29
Text: Projecting a Trustworthy Business Image 29
Business Etiquette Tips: Protocol of Exchanging Business Card .47
Situational Dialogue on Image Etiquette for Dress Codes 48

《国际商务礼仪(英文版)》系统地、全面地介绍了当今国际商务交往中必须具备的礼仪知识。本书以原版英文素材为基础进行改编,通过案例教学、核心词汇讲解、对话练习等模块的学习,提高学生的英语语言应用能力,培养他们的基本商务礼仪素养,锻炼他们的跨文化沟通能力,能帮助他们在未来的商务活动中取得成功。