随着全球经济一体化和中国经济的快速发展,中国对外商务合作的前景日益广阔。中国企业为了寻求更好的发展空间和机遇,纷纷到世界各地投资建厂以获*大利益;与此同时,许多国际知名企业和跨国公司先后在中国各
地投资。中国已经成为全球经济、贸易、商务、技术合作和投资的热点地区。在这种商务格局的大背景下,商贸活动已成为经济活动中一个非常关键的环节。然而由于距离的限制,面对面的商务交流往往费时费力,因此如何在适当的场合运用准确的语声,用各种各样的书面形式向对方表达商业意图成为维持商务关系,确保商业成功的重要因素。
为满足各大专院校复合型外语人才培养以及社会上各**商务工作者的需要,我们特编写了《国际商务英语函电》一书。本书科学地将国际贸易知识、商务技能与英语语言综合能力融为一体,目的在于帮助更多的学习者通
过系统地对外贸易函电的学习,掌握外贸实务的基本理论知识,熟悉各种各样的函电格式和常用句型,了解不同商务活动的人文背景以及具体操作规范及程序,从而提高对外贸易往来的业务能力。
本书分为15章,涉及利用函电进行交易磋商的主要方面包括商业书信的撰写、商务关系的建立、询盘与答复、发盘与还盘、接受预订单

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Chapter 1 Business Letter Writing
Section I Layout of Business Letters
1. Essentials of Business Letters
2. Miscellaneous Matters
3. Envelope Addressing
4. Principles for Business Writing
Section II Styles of Business Letters
1. The Blocked Letter Style
2. The Indented Letter Style
3. The Modified Indented Letter Style
Specimeus
Exercises
Remarks
Chapter 2 Establishment of Business Relations
Section I Introduction
1. Importance of Business Relations
2. Channels for Information of Potential Partners
3. Requirements for Writing
Section II Specimens
1. Self-introduction
2. A Request for the Establishment of Business Relations and Its Reply
3. Transferring Business Relations
Useful Lxpressions
Exercises
Remarks
Chapter 3 Enquiry and Reply
Section I Introduction
1. Classification of Enquiry
2. Requirements for Writing
Section II Specimens
1. A General Enquiry and Its Reply
2. A Special Enquiry for White Cat Shampoo and Its Reply --
3. A Status Enquiry and Its Favorable Reply
Useful Expressions
Exercises
Remarks
Chapter 4 Offers and Counter-offers
Section I Introduction
1. Definitions of Offers and Counter-offers
2. Classifications of Offers
3. Requirements for Writing
Section II Specimens
1. A Non-firm Offer
2. A Firm Offer
3. A Bid
4. A Counter-offer
5. Declining an Offer
Useful Expressions
Exercises
Remarks
Chapter 5 Acceptance and Order Fulfillment
Section I Introduction
1. Confirmation of Acceptance
2. Conditions of Acceptance
3. Orders
4. Requirements for Order Writing
Section II Specimens
1. Sending a Repeat Order
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Chapter 6 Opening and Amending the Letter of Credit
Chapter 7 Terms of Payment
Chapter 8 Package and Shiprment
Chapter 9 Insurance,Commodity Inspcction and Arbitration
Chapter 10 Complaints and Claims
Chapter 11 Agency and Consignment
Chapter 12 Joint Venture
Chapter 13 Other Trade Modes
Chapter 14 Electronic Communication
Chapter 15 Trade Documents
Key
Appendix I 常用国际贸易词汇
Appendix II 常用经贸英语略语表
参考文献
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