本书特色:
本书特色突出表现在以下四个方面。
1.实战性强。本书中的样函和案例均根据真实交易信息改编而成。其内容合乎实际,充分考虑国际贸易中涉及的地理、气候、文化差异等综合因素对订单的影响;并在每封样函开头交代了写作背景,以帮助学生理解。
2.仿真性强。每章按照认知规律科学地进行编排,并设置主题情境对话及仿真练习,供学生模拟国际贸易实战环境。
3.融合性强。本书将外贸函电与国际贸易实务相关知识紧密结合,设置国际贸易实务基础知识和样函案例分析专栏,其内容紧密围绕章节主题,以便学生系统地学习专业知识。
4.系统性强。按照国际贸易操作流程,以同一案例将章节之间以及章节内部有机联系起来,既相互独立又相互渗透,系统性强。如“山东蓝鸟公司”与“美国百老汇公司’’之间有关1,200台空调交易的案例,从报盘环节一直贯串至索赔环节。

Chapter 1 The Layout and Structure of Business Letters
Section Ⅰ Warming-up Questions
Section Ⅱ Basic Knowledge
Section Ⅲ Scene Simulation
Section Ⅳ Specimen Letter
Section Ⅴ Useful Words & Expressions
Section Ⅵ Exercises & Case Study
Chapter 2 Establishing Business Relations
Section Ⅰ Warming-up Questions
Section Ⅱ Basic Knowledge
Section Ⅲ Scene Simulation
Section Ⅳ Specimen Letter
Section Ⅴ Useful Words & Expressions
Section Ⅶ Exercises & Case Study
Chapter 3 Inquiries
Section Ⅰ Warming-up Questions
Section Ⅱ Basic Knowledge
Section Ⅲ Scene Simulation
Section Ⅳ Specimen Letter
SectionⅤ Useful Words & Expressions
Section Ⅵ Exercises & Case Study
Chapter 4 Quotations and Offers
Section Ⅰ Warming-up Questions
Section Ⅱ Basic Knowledge
Section Ⅲ Scene Simulation
Section Ⅳ Specimen Letter
Section Ⅴ Useful Words & Expressions
Section Ⅵ Exercises & Case Study
Chapter 5 Counter-offers
Section Ⅰ Warming-up Questions
Section Ⅱ Basic Knowledge
Section Ⅲ Scene Simulation
Section Ⅳ Specimen Letter
Section Ⅴ Useful Words & Expressions
Section Ⅵ Exercises & Case Study
Chapter 6 Orders and Acknowledgement
Section Warming-up Questions
Section Ⅱ Basic Knowledge
Section Ⅲ Scene Simulation
Section Ⅳ Specimen Letter
Section Ⅴ Useful Words & Expressions
Chapter 7 Payment
Chapter 8 Letter or Credit
Chapter 9 Packing and Shipment
Chapter 10 Insurance
Chapter 11 Complaints and Claims
Chapter 12 Agent
附录
自测习题
实训项目
参考文献