本书由国际知名学者加雷思·琼斯编写,在美国为大学本科“工商导论
”课程的**教材。此中国影印版可作为我国高校“工商导论”课程双语教
学的适用教材。全书分3编、共15章,全面阐述了企业的内外部环境、组织
结构与决策方式、企业伦理与文化、信息技术与企业发展,以及营销与产品
开发、销售与顾客关系管理、运营与材料管理、人力资源管理、会计与财务
管理等企业的主要活动与职能,是一本篇幅适中的商学概论入门读物。
本书的读者对象为英语、经济学和工商管理等专业的大学本科学生。

PART ONE The Environment of Business
CHAPTER ONE
What Is Business?
CHAPTER Two
The Evolution of Business
CHAPTER THREE
Entrepreneurs, Managers, and Employees
CHAPTER FOUR
Multinationals and the Global Environment of Business
CHAPTER FIVE
Business Ethics and the Legal Environment of Business
PART TWO The Human Side of Business
CHAPTER SIX
Leadership, Influence, and Communication in Business
CHAPTER SEVEN
Motivating and Managing People and Groups in Business Organizations
CHAPTER EIGHT
The Structure and Culture of a Business Organization
PART THREE A Functional Approach to Business
CHAPTER NINE
Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships
CHAPTER TEN
Marketing and Product Development: Creating and Positioning Goods and Services
CHAPTER ELEVEN
Sales, Distribution, and Customer Relationship Management: Reaching and Satisfying Customers
CHAPTER TWELVE
Operations and Materials Management: Managing the Production and Flow of Goods and Services
CHAPTER THIRTEEN
Human Resource Management: Acquiring and Building Employees' Skills and Capabilities
CHAPTER FOURTEEN
Accounting: Measuring How Efficiently and Effectively Resources Are Creating Value and Profit
CHAPTER FIFTEEN
Finance: Balancing Risk and Return to Increase Profitability

本书阐述了企业的内外部环境、组织结构与决策方式、企业伦理与文化、信息技术与企业发展,以及营销与产品开发、销售与顾客关系管理、运营与材料管理、人力资源管理、会计与财务管理等企业的主要活动与职能,是一本篇幅适中的商学概论入门读物。本书秉承了加雷思·琼斯一贯的写作风格:内容丰富、新颖,文字简练、流畅。本书篇幅适中,案例丰富,尤其是其全球化视野难能可贵,对中国等亚洲**的关注**意义,是其他教材无**拟的。