Unit 1 Business Ethics
Text A Only the Ethical Survive
Text B The Recovery of Trust Case Study of Siemens
Unit 2 Business Management
Text A What Makes an Effective Executive
Text B Great Managers Understand Their People
Unit 3 Ecenomn Watch
Text A The China Miracle Demystified
Text B A Game of Catch—up
Unit 4 Executive Callber
Text A A Memo to CEOs
Text B The CEO's Role in Business Model Reinvention
Unit 5 Money & Investment
Text A The Descent of Money
Text B Investing Nightmares: Protect Your Money Now
Unit 6 Growth Engine
Text A A Machine Running Smoothly
Text B Smart Work
Unit 7 Clean Energy
Text A How to Jump—start the Clean—tech Economy
Text B Renewable Energy in Business
Unit 8 Market Expansion
Text A How to Conquer New Markets with Old Skills
Text B The Rise of Emerging Market Multinationals
Unit 9 Human Resources
Text A A Fresh Perspective: Employee Benefits as a Strategic
Business Investment
Text B Human Resources Management in Organizations
Unit 10 Division of Labor
Text A Of the Division of Labor
Text B I, Pencil: My Family Tree as Told to Leonard E. Read
Unit 11 Decision Making
Text A I Can't Think!
Text B Strategic Decisions: When Can You Trust Your Gut?
Unit 12 Business Negotiation
Text A Negotiation Styles
Text B How to Succeed When Working with Tactical Negotiators