本教材以外贸业务环节为线索,根据外语认知特点、应用型本科及高职学生认知学习特点和课堂教学组织需要,在结构编排上以商务英语信函常用句法结构操练为核心,以*终完成国际商务各业务环节的信函写作为目标。考虑到学生的实际需要,本教材特意在*后一个单元的教学内容定为求职信函的写作学习。此外,为方便学习和今后工作,本教材第二版还附有包括练习题参考答案在内的五个附录。 本教材每个单元基本结构为相关业务知识的英语简介、样函8封、实用句型、写作指导及练习部分组成。练习部分又分为常规性练习(pan a)、进口商(买方)角度的练习(pa门b)和出口商(卖方)角度的练习(pa门c)。

《国际商务英语信函及写作(第2版)》以外贸业务环节为线索,根据外语认知特点、应用型本科及高职学生认知学习特点和课堂教学组织需要,在结构编排上以商务英语信函常用句法结构操练为核心,以*终完成国际商务各业务环节的信函写作为目标。考虑到学生的实际需要,本教材特意在*后一个单元的教学内容定为求职信函的写作学习。此外,为方便学习和今后工作,本教材还附有4个附录,提供:有关美国州名标准缩写;加拿大省名标准缩写;常用地址和商务机构缩略语;世界主要机场、港口名称英中对照表。第二版的修订增补工作主要由吴宝康负责。

unit1 essentials of a business letter
商务信函的基本要素
1.1 layout of a business letter
1.2 letter sty,les
1.3 addressing envelopes
1.4 faxes and e—mails
exercises
unit 2 starting business and establishing business relation
开始业务与建立业务关系
2.1 related business knowledge
2.2 text
2.3 useful sentences
2.4 writing tutorial:deciding the 7ype of your letter exercises
unit 3 enquiries and quotations
询价与报价 unit1 essentials of a business letter 商务信函的基本要素 1.1 layout of a business letter 1.2 letter sty,les 1.3 addressing envelopes 1.4 faxes and e—mails exercises unit 2 starting business and establishing business relation 开始业务与建立业务关系 2.1 related business knowledge 2.2 text 2.3 useful sentences 2.4 writing tutorial:deciding the 7ype of your letter exercises unit 3 enquiries and quotations 询价与报价 3.1 related business knowledge 3.2 text 3.3 useful sentences 3.4 writing tutorial:beginning of a business letter exercises unit 4 0ffer,counter.offer,acceptance and refusal 发盘、还盘、接受或拒绝 4.1 related business knowledge 4.2 text 4.3 useful sentences 4.4 writing tutorial:singling out the key purpose of your letter exercises unit 5 credit and status enquires and their replies 资信查询及其回复 5.1 related business knowledge 5.2 text 5.3 usefu]sentcnces 5.4 writing tutorial:correct paragraphs exercises unit 6 0rder,acceptance and refusal 订单、接受订单以及谢绝订单 6.1 related business knowledge 6.2 text 6.3 useful sentcnces 6.4 writing tutorial:making a businesslike ending exercises unit 7 conclusion of a business and the fulfillment of a contract 交易的达成和合同的履行 7.1 related business knowledge 7.2 nxt 7.3 usefu]sentences 7.4 writing tutorial:proper wording. exercises unit 8 letters to discuss payment 洽谈支付方式信 8.1 related business knowledge 8.2 text 8.3 useful sentences 8.4 writing tutorial:composing appropriate sentences exercises unit 9 urging the establishment and amendment of l/c 敦促开立和修改信用证 9.1 related business knowledge 9.2 text 9.3 useful sentences 9.4 writing tutorial:keeping coherence exercises unit 10 packing,marking and shipment 包装、运输标志以及装运 10.1 related business knowledge 10.2 text 10.3 useful sentences 10.4 writing tutorial:using the correct punctuation exercises unit ll marine insurance 海运保险 11.1 related business knowledge 11.2 text u.3 useful sentences u.4 writing tutorial:revising and checking for any possible mistakes exercises unit 12 letters to discuss agencies 洽谈代理业务信 12.1 related business knowledge 12.2 text 12.3 useful sentences 12.4 writing tutorial:business writing principles—six cs exercises unit l3 complaints,disputes,claims and their settlements 投诉、争议、索赔及其解决 13.1 related business knowledge 13.2 text 13.3 useful sentences 13.4 writing tutorial:avoiding dangling modifiers exercises unit l4 application letters 求职信 14.1 related business knowledge …… appendixⅰ 各章练习题参考答案 appendix ⅱ 美国州名标准缩写 appendix ⅲ 加拿大省名标准缩写 appendix ⅳ 常用地址和商务机构缩略语 appendix ⅴ 世界主要机场、港口名称英中对照表

《国际商务英语信函及写作(第2版)》以外贸业务环节为线索,根据外语认知特点、应用型本科及高职学生认知学习特点和课堂教学组织需要,在结构编排上以商务英语信函常用句法结构操练为核心,以*终完成国际商务各业务环节的信函写作为目标。考虑到学生的实际需要,本教材特意在*后一个单元的教学内容定为求职信函的写作学习。此外,为方便学习和今后工作,本教材还附有4个附录,提供:有关美国州名标准缩写;加拿大省名标准缩写;常用地址和商务机构缩略语;世界主要机场、港口名称英中对照表。第二版的修订增补工作主要由吴宝康负责。