BOOK MAP 1 WHAT IS TOURISM? 2 WHAT'S YOUR KIND OF TOURISM? 3 HOSPITALITY RESEARCH 4 CAREERS IN TOURISM AND HOSPITALITY 5 TOURISM MARKETING 6 THE BUSINESS OF EVENTS TOURISM 7 THE BUSINESS OF FUN 8 HOSPITALITY MARKETING 9 TOURISM AND CULTURE 10 MANAGING PEOPLE AND MONEY 11 EXTERNALINFLUENCES 12 INFORMATION,STRATEGY AND CHANGE ADDITIONAL MATERIAL TRANSCRIPTS ADDITIONAL TRANSLATION EXERCISE WORDLIST