《圆硕教育·商务英语热点专题阅读100篇》100篇文章,无论题材、长度,还是难度,都参照剑桥商务英语中级阅读。本书涉及国际商务的各个领域,涵盖了管理、营销、贸易、财会、人力资源、法律等20个主题,每个主题下有四五篇文章,体现了各个主题较有代表性的表达法。文章的写作符合国际商务写作的文理思路,能够帮助学习者熟悉并掌握商务文章严谨的逻辑结构。本书配备了用标准美音录制的范文录音光盘。 圆硕教育·商务英语热点专题阅读100篇_Elliott Bernstein_首都师范大学出版社_

UNIT 1 品牌管理Brand Management MP3 001-004

1当一个品牌过于强大 When a Brand‘s Reputation Is Too Strong

2Shock可乐在竞争中保护自己的品牌形象 Shock Cola Protects Its Brand Image from the Competition

3产品植入与品牌联合 Product Placement and Co-Branding

4品牌社区的力量 The Power of Brand Communities

UNIT 2 商业环境Business Environment MP3 005-009

5什么能造就良好的商业环境? What Makes a Good Business Environment?

6城市发展中的商业空间 Urban Development of Commercial Space

7**级的商业环境 The National-Level Business Environment

8国际组织与商业环境规定 International Organizations and Business Enviornment Regulation

9为小企业寻找合适的空间 Finding the Right Space for a Small Business

UNIT 3 商业伦理Business Ethics MP3 010-015

10法律与商业伦理 Law and Business Ethics

11工作场所中的** Safety in the Workplace

12国际贸易中的道德准则 Ethics in International Business

13当营销人员做法过分 When Marketers Go Too Far

14工作场所中的歧视现象 Discrimination in the Workplace

15金融犯罪 Financial Crime

UNIT 4 公司简介Company Profiles MP3 016-021

16Tigertronic向新方向进军 Tigertronic Branches out

17Goldie健身房在竞争中**** Goldie’s Gym Gives the Industry a Run for Its Money

18Cormack‘s的品牌重塑 Revamping the Cormack’s Brand

19在Charlie‘s享受欢乐时光 Have a Ball at Charlie’s

20四公司简介 Four Brief Company Profiles

21撰写公司简介 Writing a Company Profile

UNIT 5 公司战略Company Strategy MP3 022-027

22Matterware改变策略在印度提高销售额 Matterware Shifting Gears to Boost Sales in India

23Classebooks.Com宣布新战略,公司重组 Classebooks.Com Announces New Strategy, Company Restructuring

24Bulldog汽车在经济低迷中发展壮大 Bulldog Motors Beefs up During Economic Downturn

2**erowest改进外包业务 Aerowest Revamps Outsourced Operations

26企业结构中的冗余 Redundancies in Corporate Structure

27直接营销的喜与悲 Triumph and Tragedy in Direct Marketing

UNIT 6 客户服务Customer Care MP3 028-032

28外包的利与弊 The Benefits and Drawbacks of Outsourcing

29世界各地的客户服务 Customer Service around the World

30保持业务关系 Maintaining a Business Relationship

31售后服务与客户满意度 Post-Sale Service and Customer Satisfaction

32客户服务中的问题跟踪系统 Issue Tracking Systems in Customer Service

UNIT 7 财务管理Financial Management MP3 033-036

33管理个人开销 Managing Individual Expenses

34管理账簿 Balancing the Books

35做预算的好处 The Benefits of Budgeting

36记账员、会计和注册会计师 Bookkeepers, Accountants, and Cpas

UNIT 8 人力资源Human Resources MP3 037-040

37人力资源信息系统 Human Resources Information Systems

38人力资源部门的重要性 The Importance of the Human Resources Department

39招聘方法可成可败 Hiring Practices Can Be Make or Break

40感谢人事员工 Thanking Human Resources Staff

UNIT 9 Industry Analysis 行业分析 MP3 041-045

41谁会使用行业分析? Who Uses Industry Analysis?

42关于天然食品行业的行业分析 Analyzing the Natural Foods Subsector

43中国**品市场概览 Market Overview for Luxury Accessories in China

44美国国内的汽车竞争格局 The Competitive Landscape for Automobiles in the United States

45男士钟表的市场进入 Market Entry for Men‘s Timepieces

UNIT 10 Jobs and Career工作与事业 MP3 046-051

46互联网上的求职者 Job Seekers on the Internet

47简历与求职信 Resumes and Cover Letters

48自定义你的申请材料 Customizing Your Application

49Mixed传媒正在招聘 Mixed Media Is Hiring

50如何与职业中介公司合作 How to Work with a Recruitment Firm

51别忘了你的人际关系网 Don’t Forget Your Networks

UNIT 11 Leadership领导力 MP3 052-055

52领导力培训有效吗?Is Leadership Training Effective?

53慈善** Philanthropic Leaders

54企业领导简介 Profiles in Business Leadership

55皇后区酒店** The Queen of Queens Hotels

UNIT 12 Management管理 MP3 056-060

56委派职责 Delegating Responsibilities

57团队合作 Teamwork

58如何进行员工考评 How to Conduct Staff Appraisals

59提拔公司人才 Promoting Company Talent

60管理创造力 Managing Creativity

UNIT 13 Marketing市场营销 MP3 061-066

61Queen清洁用品公司失去往日辉煌 Queen Clean Losing Its Sheen

62使产品具有生命力 Bringing a Product to Life

63电子营销 E-Marketing

64针对儿童的市场营销 Marketing to Children

65国际市场中的Friendo‘s Friendo’s in the International Market

66直销模式 The Direct Sales Model

UNIT 14 Mergers and Acquisitions 兼并与收购 MP3 067-071

67作为商业策略的兼并与收购 Mergers and Acquisitions as Business Strategy

68反托拉斯法与垄断 Antitrust Laws and Monopolies

69联邦贸易委员会批准Quikstop与Snack Barn的兼并 Quikstop-Snack Barn Merger Approved by FTC

70Transx 科技放弃与CCT的兼并交易,接受Concom的出价 Transx Technologies Calls off Merger Deal with CCT, Accepts Concom‘s Offer

71顾客起诉试图阻止Club Buy与Costmart的兼并 Customers Sue to Block Club Buy-Costmart Merger

UNIT 15 Networking 人际关系网 MP3 072-076

72建立商业网络 Business Networking

73销售你的个人品牌 Selling Your Personal Brand

74快速建立人脉网络 Speed Networking

75跟进的艺术 The Art of the Follow up

76找出你的人际关系网 Identifying Your Networks

UNIT 16 Product Pricing产品定价 MP3 077-081

77自定义你的订单 Customizing Your Order

78产品定价心理学 The Psychology of Product Pricing

79产品如何定价? How Are Products Priced?

80为你的产品确定合适的价格 Determining the Right Price for Your Product

81价格战 Price War

UNIT 17 Reporting Results 报告结果 MP3 082-085

82盈利报告 An Earnings Report

83Sterling炼油厂的新闻报道 Newspaper Reports on Sterling Refineries

84芯片行业的负面新闻 Negative News for the Chip Sector

85Talger设备公司的法律纠纷 Legal Trouble for Talger Equipment

UNIT 18 Starting a Business创办公司 MP3 086-090

86撰写商业计划书 Writing a Business Plan

87你的企业规模 The Scale of Your Business Venture

88政府如何帮助你? How Can the Government Help You?

89选择商业伙伴 Choosing a Business Partner

90特许经营模式 The Franchise Model

UNIT 19 Trade贸易 MP3 091-095

91新旧市场模式 Marketplaces New and Old

92贸易与劳动分工 Trade and the Specialization of Labor

93什么是商人? What Is a Trader?

94零售与消费市场 Retail and the Consumer Marketplace95电子商务革命 The E-Commerce Revolution

UNIT 20 Ways of Working工作方式 MP3 096-100

96安排你的时间 Scheduling Your Time

97工作中的人体工程学与保健 Ergonomics and Health at Work

98组织心理学家对个人工作方式的研究 Organizational Psychologists Study Individual Work Styles

99工作环境中的通讯技术 Communications Technologies in the Workplace

100那么你打算成为一名自由职业者…… So You Want to Be a Freelancer...

涉及国际商务各领域,覆盖剑桥商务英语阅读题材;
有助于扩大词汇量、增强理解力、熟悉宽广素材;
促进英语表达能力的全面提高。