From technobabble to weasel words ,from language acquisition to language extinction, this collection of provocative selections explores language issues of current and enduring interest. Essays, poems, advertisements. and speeches provide a rich variety of genres and topics, all chosen to help students appreciate the power of language and become more confident.skilled writers.
New to the Fifth Edition.
New chapter on Technology and Langguage includes Nathan Cobb on gender wars in cyberspace

王宗炎序
导读
Introduction
Chapter One Names and Naming
Chapter Two Gender,Race,and Language Conflict
Chapter Therr Right Words,Wrong Words,My Words
Chapter Four Language Development:Personal and Social
Chapter Five Language and Cultural Diversity
Chapter Six The Language of Politics and Advertising
Chapter Seven Technology and Language
Chapter Eight Writers and the Writing Process
Appendix Writing and Documenting:A Brief Guide
Glossary of Rhetorical and
Linguistic Terms
Credits
Index
文库索引