经济全球化不仅使公司经营与管理发生了变化,也使人际交流关系变得更为错综复杂。其中,由文化差异引发的文化冲突已成为跨文化沟通中的*大障碍,也是跨国公司兼并失败的主要原因。
本书的两位作者均是跨文化商务沟通方面的专家,他们将跨文化研究与商务沟通相结合,开创了跨文化商务沟通这一学科领域。本书以跨国公司实例为背景,全面阐述了跨文化语境中的文化差异,并提出一系列行之有效的跨文化沟通技巧。本书具有很强的指导性和实用价值,通过大量案例分析,能有效提高读者跨文化沟通能力,解决全球化工作环境中的跨文化问题冲突。
本书在美国非常畅销,是管理和MBA等专业*流行的教材之一。

1. Culture and Communication
The Importance of Learning about Cultures
Understanding Culture
Responses to Other Cultures
The Question of Change in Cultures
Communication and Culture
本章小结
Notes
2. The Role of Language in Intercultural Business Communication
The language Barrier and Its Consequences: Real and Perceived
The Relationship between Language and Culture
Selection of the Right Language
The Company Language
The Role of the Interpreter
Communication with Nonnative Speakers
The Impact of Technology on Oral and Written Communication
本章小结
Notes
3. Getting to Know Another Culture
Asking Questions
……
4. Individuals and Groups in Business Cultures
5. Organizing Messages to Other Cultures
6. Nonverbal Language in Intercultural Communication
7. Cultural Rules for Establishing Relationships
8. Information, Decisions, and solutions
9. Intercultural Negotiation
10. Legal and Governmental Considerations in Intercultural Business Communication
11. The Influence of Business Structures and Corporate Culture on Intercultural Business Communication
12. intercultural Dynamics in the International Company Appendix to Chapter 12