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财经英语阅读
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财经英语阅读

  • 作者:朱琳
  • 出版社:中国农业大学出版社
  • ISBN:9787811179521
  • 出版日期:2010年02月01日
  • 页数:279
  • 定价:¥29.00
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    内容提要
    本教材共12章,内容涉及国际经济全球化、货币市场、银行业、保险、财务管理、税收、会计、审计等。每章由三个单元组成,每个单元含有学习目标、导入、课文、阅读技巧、注释、专业词汇表和习题。本教材内容新颖,编排合理,生词量及习题难度适中。
    本教材适合高职高专院校审计、会计、金融等财经类专业的学生使用,也可作为相关行业从业人员提高英语水平的培训教材。
    目录
    Chapter One Economic Globalization
    Text A Introduction to Economic Globalization.
    Text B Sub-prime Mortgage Crisis
    Text C Financial Crisis Tests Durability of Globalization
    Chapter Two Money Market
    Text A Introduction to Money Market
    Text B Money Market Mutual Funds
    Text C Fed Announces New Plan to Help Money Market Funds
    Chapter Three Banking,
    Text A Introduction to Banking
    Text B The Banking Industry in China
    Text C EU Fudge on Bank Reform
    Chapter Four Investment
    Text A Introduction to Investment Company
    Text B Venture Investment
    Text C How to Make Investment in Stock Market
    Chapter Five Insurance
    Text A Introduction to Insurance
    Text B Risk
    Text C How to Drive Down the Cost of Car Insurance
    Chapter Six Business Management
    Text A Introduction to Managers and Management
    Text B Management by Objectives
    Text C You Can't Learn Management in a Classroom
    Chapter Seven Financial Management
    Text A Introduction to Financial Management
    Text B The Financial Market
    Text C Silent Disaster Tens of billions of dollars in financing arrangements are in trouble
    Chapter Eight Taxation
    Text A Introduction to Taxation
    Text B Principle and Types of Taxation
    Text C The Last Tax-free Christmas Online
    Chapter Nine Accounting
    Text A Introduction to Accounting
    Text B Financial Statements of Accounting
    Text C Accounting Ethic
    Chapter Ten Auditing
    Text A Introduction to Audit
    Text B Audit Report
    Text C Who Will Protect Public from Leaders Like Enron's
    Chapter Eleven Marketing
    Text A Introduction to Marketing
    Text B Marketing Research
    Text C Marketing Strategies for Fast-Moving Consumer Goods
    Chapter Twelve E-business
    Text A Introduction to E-business
    Text B The Advantages and Disadvantages of E-commerce
    Text C E-business: Opportunity or Peril
    财经英语阅读参考译文
    参考文献

    与描述相符

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