本书包括6个任务共16个项目,主要内容为:基础知识(商务信函的结
构、格式),交易的准备阶段(建立业务关系),交易的磋商阶段(询盘、报
盘、还盘以及接受),合同的履行阶段(开立和修改信用证、租船订舱和装
运、投保、保险与索赔),其他信函写作(寻求代理和请求担任代理、祝贺
与感谢信、促销与邀请信、求职信),综合技能训练(从交易的准备、交易
的磋商到交易的履行及日常的信函往来)。
本书适用于高职高专国际经济与贸易、商务英语、电子商务、市场营
销、工商管理等财经类专业的教学,也可供从事外贸业务活动的从业人员
自学或参考用。
Task 1 Basic Knowledge
Unit 1 Introduction
1.1 Several Important Principles of Good Writing
1.2 The Structure and Layout of a Business Letter
Samples
Discussion
Practice
Skill Training
Task 2 Preparation

本书包括6个任务共16个项目,主要内容为:基础知识(商务信函的结
构、格式),交易的准备阶段(建立业务关系),交易的磋商阶段(询盘、报
盘、还盘以及接受),合同的履行阶段(开立和修改信用证、租船订舱和装
运、投保、保险与索赔),其他信函写作(寻求代理和请求担任代理、祝贺
与感谢信、促销与邀请信、求职信),综合技能训练(从交易的准备、交易
的磋商到交易的履行及日常的信函往来)。
本书适用于高职高专国际经济与贸易、商务英语、电子商务、市场营
销、工商管理等财经类专业的教学,也可供从事外贸业务活动的从业人员
自学或参考用。
Task 1 Basic Knowledge
Unit 1 Introduction
1.1 Several Important Principles of Good Writing
1.2 The Structure and Layout of a Business Letter
Samples
Discussion
Practice
Skill Training
Task 2 Preparation of Business
Unit 2 Establishing Business Relations
Relevant Knowledge
Useful Sentences
Specimen Letters
2.1 Importer Writes to the Exporter(1)
2.2 Exporter Writes to the Importer
2.3 Importer Writes to the Exporter(2)
Discussion
Practice
Skill Training
Task 3 Negotiation of Business
Unit 3 Inquiry
Relevant Knowledge
Useful Sentences
Specimen Letters
3.1 First Inquiry
3.2 Specific Inquiry (1)
3.3 General Inquiry
3.4 Specific Inquiry (2)
Discussion
Practice
Skill Training
Unit 4 Offer
Relevant Knowledge
Useful Sentences
Specimen Letters
4.1 Non-finn Offer(1)
4.2 Firm Offer(1)
4.3 Non-firm Offer(2)
4.4 Firm Offer(2)
Discussion
Practice
Skill Training
Unit 5 Counter-offee
Relevant Knowledge
Useful Sentences
Specimen Letters
5.1 Counter-offee——Price(1)
5.2 Counter-offer——Payment
5.3 Counter-offer——Price(2)
5.4 Reply to the Counter——Offer
5.5 Counter-offer——Quantity
Discussion
Practice
Skill Training
Unit 6 Acceptance
Relevant Knowledge
Useful Sentences
Specimen Letters
6.1 Place an Order (1)
6.2 Confirm Supply
6.3 Send a Contract
6.4 Place an Order (2)
Discussion
Practice
Skill Training
Unit 7 Contracts and Agreements
Relevant Knowledge
Useful Sentences
Specimen Letters
7.1 Sales Contract
7.2 Purchase Confirmation
7.3 Exclusive Agency Agreement
Discussion
Practice
Skill Training
Task 4 Implementation of Contract
Unit 8 Establishing and Amending an L/C
Relevant Knowledge
Useful Sentences
Specimen Letters
8.1 Urge the Establishment of an L/C (1)
8.2 Urge the Establishment of an L/C(2)
8.3 Reply to the above Letter
8.4 Extend the L/C
8.5 Amend the L/C (1)
8.6 Amend the L/C (2)
8.7 Change the Payment Term
Discussion
Practice
Skill Training
Unit 9 Chartering Ship and Effecting Shipment
Relevant Knowledge
Useful Sentences
Specimen Letters
9.1 Inquire Freight (1)
9.2 Inquire Freight (2)
9.3 Inquire Freight (3)
9.4 Reply (1)
9.5 Shipping Instruction
9.6 Urging Shipment
9.7 Reply (2)
9.8 Shipping Advice
Discussion
Practice
Skill Training
Unit 10 Covering Insurance
Relevant Knowledge
Useful Sentences
Specimen Letters
10.1 Apply for Insurance
10.2 Confirm Having Covered Insurance
10.3 Ask for Additional Insurance
10.4 Insurance Policy
Discussion
Practice
Skill Training
Unit 11 Making a Complaint and Claim
Relevant Knowledge
Useful Sentences
Specimen Letters
11.1 Complaint and Claim--Inferior Quality
11.2 Complaint and Claim--Wrong Articles and
the Inferior Quality
11.3 Reply
Discussion
Practice
Skill Training
Task 5 Other Letters Writing
Unit 12 Seeking and Asking to Be an Agent
Relevant Knowledge
Useful Sentences
Specimen Letters
12.1 Seek an Agent
12.2 Reply(l)
12.3 Ask to Be an Agent
12.4 Reply (2)
12.5 Reply(3)
Discussion
Practice
Skill Training
Unit 13 Congratulation and Appreciation Letter
Relevant Knowledge
Useful Sentences
Specimen Letters
13.1 Congratulation Letter(1)
13.2 Congratulation Letter(2)
13.3 Appreciation Letter(1)
13.4 Appreciation Letter (2)
Discussion
Practice
Skill Training
Unit 14 Promotion and Invitation Letter
Relevant Knowledge
Useful Sentences
Specimen Letters
14.1 Promotion (1)
14.2 Promotion (2)
14.3 Invitation (1)
14.4 Invitation (2)
14.5 Reply to Invitation
Discussion
Practice
Skill Training
Unit 15 Job-application Writing
Relevant Knowledge
Useful Sentences
Specimen Letters
15.1 Cover Letter
15.2 Resume
15.3 Follow-up Letter
Discussion
Practice
Skill Training
Task 6 Integrative Writing Skill Training
Relevant Knowledge
Letter Writing
Bibliography

本书包括6个任务共16个项目,主要内容为:基础知识(商务信函的结
构、格式),交易的准备阶段(建立业务关系),交易的磋商阶段(询盘、报
盘、还盘以及接受),合同的履行阶段(开立和修改信用证、租船订舱和装
运、投保、保险与索赔),其他信函写作(寻求代理和请求担任代理、祝贺
与感谢信、促销与邀请信、求职信),综合技能训练(从交易的准备、交易
的磋商到交易的履行及日常的信函往来)。
本书适用于高职高专国际经济与贸易、商务英语、电子商务、市场营
销、工商管理等财经类专业的教学,也可供从事外贸业务活动的从业人员
自学或参考用。
Task 1 Basic Knowledge
Unit 1 Introduction
1.1 Several Important Principles of Good Writing
1.2 The Structure and Layout of a Business Letter
Samples
Discussion
Practice
Skill Training
Task 2 Preparation of Business
Unit 2 Establishing Business Relations
Relevant Knowledge
Useful Sentences
Specimen Letters
2.1 Importer Writes to the Exporter(1)
2.2 Exporter Writes to the Importer
2.3 Importer Writes to the Exporter(2)
Discussion
Practice
Skill Training
Task 3 Negotiation of Business
Unit 3 Inquiry
Relevant Knowledge
Useful Sentences
Specimen Letters
3.1 First Inquiry
3.2 Specific Inquiry (1)
3.3 General Inquiry
3.4 Specific Inquiry (2)
Discussion
Practice
Skill Training
Unit 4 Offer
Relevant Knowledge
Useful Sentences
Specimen Letters
4.1 Non-finn Offer(1)
4.2 Firm Offer(1)
4.3 Non-firm Offer(2)
4.4 Firm Offer(2)
Discussion
Practice
Skill Training
Unit 5 Counter-offee
Relevant Knowledge
Useful Sentences
Specimen Letters
5.1 Counter-offee——Price(1)
5.2 Counter-offer——Payment
5.3 Counter-offer——Price(2)
5.4 Reply to the Counter——Offer
5.5 Counter-offer——Quantity
Discussion
Practice
Skill Training
Unit 6 Acceptance
Relevant Knowledge
Useful Sentences
Specimen Letters
6.1 Place an Order (1)
6.2 Confirm Supply
6.3 Send a Contract
6.4 Place an Order (2)
Discussion
Practice
Skill Training
Unit 7 Contracts and Agreements
Relevant Knowledge
Useful Sentences
Specimen Letters
7.1 Sales Contract
7.2 Purchase Confirmation
7.3 Exclusive Agency Agreement
Discussion
Practice
Skill Training
Task 4 Implementation of Contract
Unit 8 Establishing and Amending an L/C
Relevant Knowledge
Useful Sentences
Specimen Letters
8.1 Urge the Establishment of an L/C (1)
8.2 Urge the Establishment of an L/C(2)
8.3 Reply to the above Letter
8.4 Extend the L/C
8.5 Amend the L/C (1)
8.6 Amend the L/C (2)
8.7 Change the Payment Term
Discussion
Practice
Skill Training
Unit 9 Chartering Ship and Effecting Shipment
Relevant Knowledge
Useful Sentences
Specimen Letters
9.1 Inquire Freight (1)
9.2 Inquire Freight (2)
9.3 Inquire Freight (3)
9.4 Reply (1)
9.5 Shipping Instruction
9.6 Urging Shipment
9.7 Reply (2)
9.8 Shipping Advice
Discussion
Practice
Skill Training
Unit 10 Covering Insurance
Relevant Knowledge
Useful Sentences
Specimen Letters
10.1 Apply for Insurance
10.2 Confirm Having Covered Insurance
10.3 Ask for Additional Insurance
10.4 Insurance Policy
Discussion
Practice
Skill Training
Unit 11 Making a Complaint and Claim
Relevant Knowledge
Useful Sentences
Specimen Letters
11.1 Complaint and Claim--Inferior Quality
11.2 Complaint and Claim--Wrong Articles and
the Inferior Quality
11.3 Reply
Discussion
Practice
Skill Training
Task 5 Other Letters Writing
Unit 12 Seeking and Asking to Be an Agent
Relevant Knowledge
Useful Sentences
Specimen Letters
12.1 Seek an Agent
12.2 Reply(l)
12.3 Ask to Be an Agent
12.4 Reply (2)
12.5 Reply(3)
Discussion
Practice
Skill Training
Unit 13 Congratulation and Appreciation Letter
Relevant Knowledge
Useful Sentences
Specimen Letters
13.1 Congratulation Letter(1)
13.2 Congratulation Letter(2)
13.3 Appreciation Letter(1)
13.4 Appreciation Letter (2)
Discussion
Practice
Skill Training
Unit 14 Promotion and Invitation Letter
Relevant Knowledge
Useful Sentences
Specimen Letters
14.1 Promotion (1)
14.2 Promotion (2)
14.3 Invitation (1)
14.4 Invitation (2)
14.5 Reply to Invitation
Discussion
Practice
Skill Training
Unit 15 Job-application Writing
Relevant Knowledge
Useful Sentences
Specimen Letters
15.1 Cover Letter
15.2 Resume
15.3 Follow-up Letter
Discussion
Practice
Skill Training
Task 6 Integrative Writing Skill Training
Relevant Knowledge
Letter Writing
Bibliography

本书包括6个任务共16个项目,主要内容为:基础知识(商务信函的结
构、格式),交易的准备阶段(建立业务关系),交易的磋商阶段(询盘、报
盘、还盘以及接受),合同的履行阶段(开立和修改信用证、租船订舱和装
运、投保、保险与索赔),其他信函写作(寻求代理和请求担任代理、祝贺
与感谢信、促销与邀请信、求职信),综合技能训练(从交易的准备、交易
的磋商到交易的履行及日常的信函往来)。
本书适用于高职高专国际经济与贸易、商务英语、电子商务、市场营
销、工商管理等财经类专业的教学,也可供从事外贸业务活动的从业人员
自学或参考用。
Task 1 Basic Knowledge
Unit 1 Introduction
1.1 Several Important Principles of Good Writing
1.2 The Structure and Layout of a Business Letter
Samples
Discussion
Practice
Skill Training
Task 2 Preparation of Business
Unit 2 Establishing Business Relations
Relevant Knowledge
Useful Sentences
Specimen Letters
2.1 Importer Writes to the Exporter(1)
2.2 Exporter Writes to the Importer
2.3 Importer Writes to the Exporter(2)
Discussion
Practice
Skill Training
Task 3 Negotiation of Business
Unit 3 Inquiry
Relevant Knowledge
Useful Sentences
Specimen Letters
3.1 First Inquiry
3.2 Specific Inquiry (1)
3.3 General Inquiry
3.4 Specific Inquiry (2)
Discussion
Practice
Skill Training
Unit 4 Offer
Relevant Knowledge
Useful Sentences
Specimen Letters
4.1 Non-finn Offer(1)
4.2 Firm Offer(1)
4.3 Non-firm Offer(2)
4.4 Firm Offer(2)
Discussion
Practice
Skill Training
Unit 5 Counter-offee
Relevant Knowledge
Useful Sentences
Specimen Letters
5.1 Counter-offee——Price(1)
5.2 Counter-offer——Payment
5.3 Counter-offer——Price(2)
5.4 Reply to the Counter——Offer
5.5 Counter-offer——Quantity
Discussion
Practice
Skill Training
Unit 6 Acceptance
Relevant Knowledge
Useful Sentences
Specimen Letters
6.1 Place an Order (1)
6.2 Confirm Supply
6.3 Send a Contract
6.4 Place an Order (2)
Discussion
Practice
Skill Training
Unit 7 Contracts and Agreements
Relevant Knowledge
Useful Sentences
Specimen Letters
7.1 Sales Contract
7.2 Purchase Confirmation
7.3 Exclusive Agency Agreement
Discussion
Practice
Skill Training
Task 4 Implementation of Contract
Unit 8 Establishing and Amending an L/C
Relevant Knowledge
Useful Sentences
Specimen Letters
8.1 Urge the Establishment of an L/C (1)
8.2 Urge the Establishment of an L/C(2)
8.3 Reply to the above Letter
8.4 Extend the L/C
8.5 Amend the L/C (1)
8.6 Amend the L/C (2)
8.7 Change the Payment Term
Discussion
Practice
Skill Training
Unit 9 Chartering Ship and Effecting Shipment
Relevant Knowledge
Useful Sentences
Specimen Letters
9.1 Inquire Freight (1)
9.2 Inquire Freight (2)
9.3 Inquire Freight (3)
9.4 Reply (1)
9.5 Shipping Instruction
9.6 Urging Shipment
9.7 Reply (2)
9.8 Shipping Advice
Discussion
Practice
Skill Training
Unit 10 Covering Insurance
Relevant Knowledge
Useful Sentences
Specimen Letters
10.1 Apply for Insurance
10.2 Confirm Having Covered Insurance
10.3 Ask for Additional Insurance
10.4 Insurance Policy
Discussion
Practice
Skill Training
Unit 11 Making a Complaint and Claim
Relevant Knowledge
Useful Sentences
Specimen Letters
11.1 Complaint and Claim--Inferior Quality
11.2 Complaint and Claim--Wrong Articles and
the Inferior Quality
11.3 Reply
Discussion
Practice
Skill Training
Task 5 Other Letters Writing
Unit 12 Seeking and Asking to Be an Agent
Relevant Knowledge
Useful Sentences
Specimen Letters
12.1 Seek an Agent
12.2 Reply(l)
12.3 Ask to Be an Agent
12.4 Reply (2)
12.5 Reply(3)
Discussion
Practice
Skill Training
Unit 13 Congratulation and Appreciation Letter
Relevant Knowledge
Useful Sentences
Specimen Letters
13.1 Congratulation Letter(1)
13.2 Congratulation Letter(2)
13.3 Appreciation Letter(1)
13.4 Appreciation Letter (2)
Discussion
Practice
Skill Training
Unit 14 Promotion and Invitation Letter
Relevant Knowledge
Useful Sentences
Specimen Letters
14.1 Promotion (1)
14.2 Promotion (2)
14.3 Invitation (1)
14.4 Invitation (2)
14.5 Reply to Invitation
Discussion
Practice
Skill Training
Unit 15 Job-application Writing
Relevant Knowledge
Useful Sentences
Specimen Letters
15.1 Cover Letter
15.2 Resume
15.3 Follow-up Letter
Discussion
Practice
Skill Training
Task 6 Integrative Writing Skill Training
Relevant Knowledge
Letter Writing
Bibliography