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商务英语函电(第二版)
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商务英语函电(第二版)

  • 作者:王乃彦
  • 出版社:对外经济贸易大学出版社
  • ISBN:9787811345407
  • 出版日期:2009年09月01日
  • 页数:251
  • 定价:¥25.00
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    内容提要
    《商务英语函电(第2版)》此次修订的宗旨是:体现国际贸易中新的贸易方式及新的做法,使教材实用性更强;体现国际贸易专业核心技能的培养,突出函电写作的能力训练;体现本教材编写一贯的认真严谨的特点,保证系统性和完整性。此次修订的**是对各章节的注释和练习大量更新,更突出技能型训练;每课加入了Optional Reading,扩大学生阅读量;将代理、电子商务等章节以附录的方式作为辅助材料供教师选择使用;同时加人了一套完整的业务案例,使学生了解一笔业务的全过程。
    目录
    Chapter One The Layout of a Business Letter
    Forms of a Business Letter

    Chapter Two Establishing Business Relations
    Introduction
    Lesson 1 Self-Introduction
    Lesson 2 Request for the Establishment of Business Relations
    Lesson 3 An Invitation to the Guangzhou Fair
    Chapter Test

    Chapter Three Enquiries and Offers
    Introduction
    Lesson 4 An Enquiry for Chinese Cotton Piece Goods
    Lesson 5 An Enquiry for Iron Nails
    Lesson 6 An Offer
    Lesson 7 A Special Offer
    Lesson 8 Asking for Proforma Invoice
    Lesson 9 Urging the Buyer to Accept the Offer
    Chapter Test

    Chapter Four Counter-Offers
    Introduction
    Lesson 10 Counter-offer on Groundnut Kernels
    Lesson 11 Persuading the Buyer to Accept the Offer
    Lesson 12 Declining a Counter-offer
    Chapter Test

    Chapter Five Orders and The Conclusion of Business
    Introduction
    Lesson 13 (A) An order(B) A Repeat Order
    Lesson 14 Sending a Sales Contract
    Lesson 15 Confirming a Repeat Order
    Lesson 16 Counter-Signature
    Chapter Test

    Chapter Six Payment
    Introduction
    Lesson 17 (A) Proposing to Pay by 30 Days' L/C(B) Reply
    Lesson 18 (A) Asking for Easier Payment Terms(B) Reply
    Lesson 19 Modifying Terms of Payment
    Chapter Test

    Chapter Seven Establishment of and Amendment to L/C
    Introduction
    Lesson 20 (A) Urging the Establishment of L/C(B) Advising the Establishment of L/C and Asking for Timely Delivery
    Lesson 21 (A) Amending L/C to Allow Partial Shipment and Transhipment(B) Making Amendment to L/C
    Lesson 22 Asking for Extension of L/C
    Chapter Test

    Chapter Eight Shipment
    Introduction
    Lesson 23 Packing Requirement
    Lesson 24 (A) Shipping Instructions(B) Advising Shipment
    Lesson 25 Urging Shipment
    Chapter Test

    Chapter Nine Insurance
    Introduction
    Lesson 25 Asking for CFR Terms
    Lesson 27 (A) Reply to a Request for Excessive Insurance (B) Type of Coverage
    Lesson 28 Covering Insurance for the Buyer
    Chapter Test

    Chapter Ten Complaints and Claims
    Introduction
    Lesson 29 Claims for Poor Packing
    Lesson 30 Complaint of Short Delivery
    Lesson 31 (A) Settlement of Claim (B) Claim Rejected
    Chapter Test
    Appendix Ⅰ Agencies
    Introduction
    Appendix Ⅱ Modes of Electronic Communication
    Appendix Ⅲ A Case Study
    Appendix Ⅳ Worldwide Business Telex Abbreviations
    Appendix Ⅴ Money Abbreviation Table

    与描述相符

    100

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