本书介绍了管理与市场营销英语,包括管理、生产与运营管理、市场营销三部分,书后还附有商务领域*常用的1000条术语及解释。

section one management
1.1 what is management?
1.2 management skills
1.3 top management
1.4 the board of directors
1.5 company structure
1.6 an organization chart
1.7 meetings
1.8 business objectives and values
1.9 competitive strategy and advantage
1.10 innovation
1.11 growth and takeovers
1.12 sports metaphors
1.13 health metaphors
1.14 recruitment
1.15 training and qualifications
1.16 theories of motivation
1.17 remuneration
1.18 working conditions
1.19 industrial relations
1.20 redundancy
1.21 cultural stereotypes.and management
1.22 business ethics
1.23 collocations-business
1.24 review-human resources management
1.25 review-management verbs&n