跨文化交际学作为一门新兴交叉学科至今只有几十年的时间,但是跨文化交际却是一种古已有之的社会现象。交际是人的本性,也是人的本质得以形成和展开的手段与途径。正是在从低级到**、从简单到复杂、从局部到全球的人际交往中,在多样性文化的交流、渗透和融合中,人类对于客观世界和主观世界的认识和实践才不断地得以发展,从而推动着人类文明的发展和社会的进步。
进入新世纪,人类迎来了一个日新月异、异彩纷呈的全球化时代。国际互联网以其巨大的信息容量和无限延伸的触角已将全球一网打尽。生活在“地球村”里的每一个村民都或多或少地被卷进了这一张连接全球不同民族、不同种族、不同肤色和不同语言文化的大网。但世界上不同的人分属于不同的社会制度、不同的地理环境和不同的宗教信仰,有着各具特色的民族传统,信奉不同的意识形态和价值观念,其生活方式、思维方式、认知体系、规范体系、语言和非语言符号系统等都存在着显著的文化差异。在跨文化交际中,因文化差异而造成的文化之间的隔膜、误解乃至冲突时常发生。人们需要通过跨文化交际,达到减少文化冲突、增进文化沟通的目的。因此,培养跨文化交际意识和能力对肩负着人类历史使命的年轻地球村民来说显得尤为

Unit 1 Globalization and Intercultural Communication
PART ONE WARM UP
PART TWO READINGS
Passage One What Is Globalization
Passage Two Thinking Globally
Passage Three What Is Intercultural Communication
PART THREE EXERCISES
Section A Filling the Blanks
Section B Convincing People
Section C Discussing the Questions
Section D Case Studies
PART FOUR ADDITIONAL READING
How Are Companies Globalizing Their Communication
Unit 2 Human Behavior and Culture
PART ONE WARM UP
PART TWO READINGS
Passage One Cultural Persons
Passage Two How Culture Influences What We Perceive
Passage Three An American in England
PART THREE EXERCISES
Section A Filling the Blanks
Section B Solving the Culture Puzzle
Section C Activity
Section D Case Studies
PART FOUR ADDITIONAL READING
Cultural Influences on Our Perceptions
Unit 3 Communication and Culture
PART ONE WARM UP
PART TWO READINGS
Passage One A Wide-Angle View of Communication
Passage Two What Culture Means to Us
Passage Three Images of Culture
PART THREE EXERCISES
Section A Filling the Blanks
Section B Understanding Images of Culture
……
Unit 4 Language and Culture
Unit 5 Verbal Communication
Unit 6 Nonverbal Communication
Unit 7 Cultural Values
Unit 8 Culture Shock
Unit 9 Intercultural Communication Competence
Unit 10 Intercultural Adaptation
References