《跨文化交际基础》试图从文化和交际的基本理论及其两者之间的关系入手,以跨文化交际学的基本理论和应用为框架,通过分析中西文化在言语交际、非言语交际中的差异,以及这些差异在社会礼仪和商务谈判中的表现,用以培养学生的跨文化意识,加深对母语和目的语文化的理解,*终提高跨文化交际能力。

Chapter 1 Introduction to Intercultural Communication
Learning Objectives
Warm-up Activities
Ⅰ. Defining Intercultural Communication
Ⅱ. The Rapid Increase of Intercultural Communication
1. Improvements in transportation technology
2. Developments in communication technology
3. Changes in mass migration patterns
4. Globalization of the world economy
Ⅲ. The Development of Intercultural Communication Study
1. The development of intercultural communication study in the U.S.
2. Intercultural communication studies in China
Ⅳ. The Complexity in Learning Intercultural Communication
1. The multidiseiplinary nature and elements of intercultural communication study
2. Potential problems in learning intercultural communication
Summary of the Chapter
Key Terms
Words & Expressions
Notes
Exercises
Case Study
Chapter 2 Basic Communication Theories
Learning Objectives
Warm-up Activities
Ⅰ. Communication Defined
Ⅱ. Needs and Functions of Communication
1. Maslow's hierarchy of needs
2. Functions of communication
Ⅲ. The Classification of Communication
Ⅳ. The Process of Communication
1. Components of communication
2. Models of communication
Ⅴ. The Characteristics of Communication
Ⅵ. The Challenge of Effective Communication in Interpersonal Encounters
Summary of the Chapter
Key Terms
Words & Expressions
Notes
Exercises
Case Study
Chapter 3 The Nature of Culture
Learning Objectives
Warm-up Activities
Ⅰ. Definitions of Culture
Ⅱ. Basic Functions and Source of Culture
Ⅲ. Ingredients of Culture
Ⅳ. Characteristics of Culture
Ⅴ. Understanding Cultural Differences
1. Normal distribution of people's characteristics
2. Minimum-maximum social differences
Summary of the Chapter
Key Terms
Words & Expressions
Notes
Exercises
Case Study
Chapter 4 Cultural Values
Learning Objectives
Warm-up Activities
Ⅰ Concept of Values
1. Definition of value
2. Values as the core of culture
3. Types of values
Ⅱ. Priorities of Cultural Values
Ⅲ Study of Values
1. Kluckholn and Strodtbeck's value orientations
2. Hofstede-Bond value dimensions
3. Hall's high- and low-context orientation
Summary of the Chapter
Key Terms
Words & Expressions
Notes
Exercises
Case Study
Chapter 5 Verbal Communication
Learning Objectives
Warm-up Activities
Ⅰ The Relationship between Language and Culture
1. The influence of culture on language
2. The influence of language on culture
Ⅱ. Cultural Impact on Verbal Communication
1. Culture's impact on language at lexical level
2. Culture's impact on language at discourse level
3. Culture's impact on language at pragmatic level
Summary of the Chapter
Key Terms
Words & Expressions
Notes
Exercises
Case Study
Chapter 6 Nonverbal Communication
Learning Objectives
Warm-up Activities
Ⅰ. The Nature of Nonverbal Communication
1. Definition of nonverbal communication
2. Importance of nonverbal communication
3. Functions of nonverbal communication
4. Classification of nonverbal communication
5. Characteristics of nonverbal communication
Ⅱ. Cultural Differences in Nonverbal Communication
1. Body movement(Kinesics)
2. Eye contact
3. Body touch
4. Paralanguage
5. Spatial language
6. Temporal language
Summary of the Chapter
Key Terms
Words & Expressions
Notes
Exercises
Case Study
Chapter 7 Cultural Differences in Etiquette and Protocol
Learning Objectives
Warm-up Activities
Ⅰ.Understanding Appropriate Etiquette and Protocol
1. Defining etiquette and protocol
2. The importance of appropriate etiquette and protocol
3. The challenge of appropriate etiquette and protocol
Ⅱ.Analysis of Cultural Differences in Etiquette and Protocol
1. Initial contact
2. Social entertainment
3. Gift-giving etiquette
4. Business scheduling
Summary of the Chapter
Key Tenns
Words & Expressions
Notes
Exercises
Case Study
Chapter 8 Cultural Differences in Business Negotiation
Learning Objectives
Warm-up Activities
Ⅰ. Defining Intercultural Negotiation
Ⅱ. Intercultural Negotiation Variables
Ⅲ. Intercultural Negotiation Guidelines
Summary of the Chapter
Key Terms
Words & Expressions
Notes
Exercises
Case Study
Chapter 9 Cultural Adaptation and Intercultural Communication Competence
Learning Objectives
Warm-up Activities
Ⅰ. Cultural Adaptation
1. Early adaptation: culture shock
2. Long-term cultural adaptation
Ⅱ. Improving Intercultural Communication Competence
1. Components of intercultural communication competence
2. Four-step approach to intercultural communication training
Summary of the Chapter
Key Terms
Words & Expressions
Notes
Exercises
Case Study
References
Key to Exercises
Model Test Ⅰ
Model Test Ⅱ
Appendix Ⅰ Intercultural Films
Appendix Ⅱ Related Websites