《农业经济管理英语》选材于管理学、经济学、市场营销、农业经济、城镇规划等领域内的权威性专著、教材、相关案例、学术论文及研究报告。全书共分18个单元,每单元由精读、泛读、词汇和练习组成,并附有译文和参考答案,《农业经济管理英语》适用于高等农业院校经济与管理专业。农村区域发展专业,市场营销专业,城乡规划专业本科生及研究生的专业英语教学使用。

Unit 1
Part A The Evolution of Management
Part B Jerry Jones Talks About Owning and Managing “America's Team”

Unit 2
Part A The Managerial Functions
Part B Pepsi Proves It's Not to Be Tampered With

Unit 3
Part A Management Functions Begin With Planning
Part B What Makes for a Successful Supervisor?

Unit 4
Part A Organizing as an Essential Managerial Function
Part B Sanders Supermarkets Store #21 :Orientation of a New Employee

Unit 5
Part A The Staffing Function and The Human Resources Department(I)
Part B Intolerable Working Conditions

Unit 6
Part A The Staffing Function and the Human Resources Department(II)
Part B Can Saturn's Leaders Continue the Success Story?

Unit 7
Part A Social Responsibility,Managerial Ethics and Decision Making
Part B Marketing Planning and Marketing Research

Unit 8
Part A Strategic Management
Part B Segmentation,Product Life Cycle and Setting Market Objectives

Unit 9
Part A Goods and Financial Markets
Part B Price and Product

Unit 10
Part A Expectations
Part B Distribution

Unit 11
Part A Openness in Goods and Financial Markets
Part B Elasticity of Demand

Unit 12
Part A Putting All Markets Together
Part B Rural Non-farm Income in Developing Countries

Unit 13
Part A Overall Economic Environment and Agriculture
Part B Patterns in RNF Activity:Inter-and Intraregional Differences

Unit 14
Part A Implications for Developing Countries'Agricultural Growth and Trade
Part B The Effects or RNF Activity on Fanning

Unit 15
Part A Fedding the Cities( I )
Part B Distribution of Non-farm Income Across Landholding Class and Overall Income Strata

Unit 16
Part A Feeding the Cities( lI )
Part B Urbanization

Unit 17
Part A The Development of Agriculture in Britain
Part B Adding a Multisectoral Perspective to Agricultral and Rural Development Policies

Unit 18
Part A The Scope of Ecology
Part B Policy Issue and Implications
参考译文
Keys to exercises