本书共分7个单元,包括互联网基础、电子商务基础、网络营销、互联网网站、企业电子商务、电子商务的**技术和电子商务法。本书选取一些英文原文文章,在内容的编排上由浅入深,基本涵盖了商务的几个主要方面,这些文章难度适中,语言流畅,既具有很强的专业性又具有很好的可读性。本书共分7章单元,包括互联网基础、电子商务基础、网络营销、互联网网站、企业电子商务、电子商务的**技术和电子商务法。为了便于读者自学,本书选取的每一篇文章都被精心地翻译为中文,附在课文之后。此外,本书考虑到高职高专学生英语水平,特选取英语语未能的**、难点和翻译技巧加以讲解,这对提高学生的阅读和翻译水平将起到不可小视的作用。
本书既可作为高等职业教育和大专院校电子商务专业经营类专业学生的教材,也可供电子商务从业人员和企业管理人员阅读。

Unit 1 The Internet Basics
Lesson 1 The Basic Principal of E-mail
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 2 How was the Internet Invented?
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 3 Understanding the World Wide Web
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 4 How Does the Internet Work?
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Unit 2 Foundations of Electronic Commerce
Lesson 5 The Origins and Development of Electronic Commerce
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 6 Definitions of Electronic Commerce
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 7 The Technological Foundations of Electronic Commerce
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 8 Business Models of Electronic Commerce
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Unit 3 The Internet Marketing
Lesson 9 How To Start an Internet Marketing With Web
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 10 About E-marketing Strategies
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
参考译文
Lesson 11 The Method of Permission E-mail Marketing
……
Unit 4 The Internet Web Site
Unit 5 Enterpries E-commerce
Unit 6 Security Technology of E-commerce
Unit 7 E-commerce Law
模拟试题
参考文献