Ⅰ Goals for Studying Rhetoric Ⅱ The Three Aesthetic Criteria in English Rhetoric Ⅲ The Three Levels of Rhetorical Operations (A) :Selecting Words and Phrases Ⅳ The Three Levels of Rhetorical Operations (B) :SeekingSentence Variety Ⅴ The Three Levels of Rhetorical Operations (C) : Writing aParagraph and Arranging Paragraphs into a CompleteText Ⅵ Meanings of Words: A Multifaceted Notion Ⅶ Denotation and Connotation Ⅷ Generalization and Specification Ⅸ Economy and Clarity Ⅹ Accuracy and Vaguene Ⅺ Unity and Coherence Ⅻ The Literal Ues and Figurative Use of Language ⅩⅢ Propriety and Creativity ⅩⅣ Keys to the Exercises ⅩⅤ Index ⅩⅥ Bibliography