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新编大学国际商务英语函电教程
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新编大学国际商务英语函电教程

  • 作者:冯祥春 隋思忠
  • 出版社:中国商务出版社
  • ISBN:9787801818232
  • 出版日期:2008年01月01日
  • 页数:316
  • 定价:¥30.00
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    内容提要
    本书创新性地编制了国际商务英语函电句型体系。经过对浩如烟海、纷繁杂陈的英语函电的语言、语言要素和结构进行系统而彻底的研究,本书作者沙里淘金,去粗取精,由表及里,由繁到简,*终提炼出构成国际商务英语函电语言框架体系的38个主题175个句型。纲举、目张,掌握了这175个句型就等于掌握了撰写国际商务英语函电的金钥匙,即能撰写出各门各类、洋洋洒洒的国际商务英语函电,自由驰骋于国际商业市场的交流平台。本教材各单元所配的练习覆盖面广、实践性强、操练力度深;题型灵活多样,富于知识性、创新性和挑战性,这在同类型教材中尚不多见。
    目录
    Unit 1 Layout of a Business Letter
    Exercises
    Unit 2 Establlshment of Business Relatlons
    Sentence Patterns: 1.Self-introduction
    2.Initial Intentions and Desires
    Text: 1.Self-introduction
    2.Asking to Establish Business Relations
    3.Asking for Catalogues
    4.Invitation to Guangzhou Fair
    Words in Focus: inform, benefit, deal, enclose
    Exercises
    Unit 3 Enqulry
    Sentence Patterns: 1.Interest and Desires
    2.Enquiries
    3.Replies
    Text: 1.Showing Interests in Goods
    2.Making an Enquiry
    3.Reply to an Enquiry
    4.Asking to Send Proforma Invoice
    Words in Focus: interest, appeal, supply, confirm
    Exercises
    Unit 4 Quotations and Offers
    Sentence Patterns: 1.Quotations
    2.Offers
    3.Counter-offers
    Text: 1.Quotation
    2.Offer
    3.Request of Reduction in Price
    4.Counter-offer
    Words in Focus: quote,offer, price, advise
    Exercises
    Unit 5 Sales PrOmotion
    Sentence Patterns: 1.Introduction of Goods
    2.Comparison of Goods
    3.Offering Favorable Terms
    4.Advice and Recommendations
    Text: 1.Introducing Commodity
    2.Comparison of Goods
    3.Promotion of a New Product
    4.Recommendation of a Substitute
    Words in Focus: sell, compare, compete, credit
    Exercises
    Unit 6 Order
    Sentence Patterns: 1.Placing Orders
    2.Reply to Orders
    3.Execution of an Order
    Text: 1.Placing an Order
    2.Execution of an Order
    3.Delay in Fulfilling an Order
    4.Declining an Order
    Words in Focus:order, accept, execute, stock
    Exercises
    Unit 7 Terms of Payment (Ⅰ)
    Sentence Patterns: 1.Choice of Terms of Payment
    2.Urging Establishment of L/C
    3.Establishment of L/C
    Text: 1.Introducing Terms of Payment
    2.Acceptance of Payment by D/P instead of D/A
    3.Urging Establishment of L/C
    4.Advising Establishment of L/C
    Words in Focus: pay, draw, stipulate, charge
    Exercises
    Unit 8 Terms of Payment (Ⅱ)
    Sentence Patterns: 1.Amendment of L/C
    2.Extension of L/C
    3.Others
    Text: 1.Asking for Amendment to L/C
    2.Amending L/C as Allowing Transshipment and Partial Shipments
    3.Extension of L/C
    4.Banking Advice of T/T Remittance
    Words in Focus: amount, account, cover, value
    Exercises
    Unit 9 Insurance
    Sentence Patterns: 1.Arrangement of Insurance
    2.Compensation
    Text: 1.Introducing Insurance Terms
    2.Asking for Insurance Arrangement
    3.Advising Insurance Effected
    4.Clarification of Insurance Terms
    Words in Focus: insure, assure, effect, refer
    Exercises
    Unit 10 Shlpment
    Sentence Patterns: 1.Shipping Instructions
    2.Shipping Advice
    3.Shipping Documents
    Text: 1.Urging Shipment
    2.Shipping Instructions
    3.Shipping Advice (Ⅰ)
    4.Shipping Advice (Ⅱ)
    Words in Focus: forward, regard, regret, ship
    Exercises
    Unit 11 Packing
    Sentence Patterns: 1.Packing
    2.Marking
    Text: 1.Buyer's Requirements for Packing and Marking
    2.Information of Packing
    3.About Outer Packing
    4.Size Tickets
    Words in Focus: pack, specify, source, avail
    Exercises
    Unit 12 Claim
    Sentence Patterns: 1.Making Complaints
    2.Lodging Claims
    3.Acceptance of Claims
    4.Rejection of Claims
    Text: 1.Complaint of Order Cancellation
    2.A Claim for Short-weight and Inferior Quality
    3.Proposal for Settlement of a Claim
    4.Recommending a Joint Arbitrator
    Words in Focus: complain, claim, compensate, settle
    Exercises
    Unit 13 Agency
    Sentence Patterns: 1.Asking for Agency
    2.Appointment of Agency
    3.Refusal to Application for Agency
    Text: 1.Application for Agency
    2.Stating Main Points in Agency Agreement
    3.Refusal to Agency Application
    4.Agent's Complaint of Slow Delivery
    Words in Focus: act, conform, market, favour
    Exercises
    Unit 14 Flexible Trade
    Sentence Patterns: 1.Processing Trade
    2.Compensation Trade
    3.Joint Venture
    Text: 1.Processing after Samples with Supplier's Materials
    2.Concerning Compensation Trade
    3.Inquiry about Conditions for Joint Ventures
    4.Confirmation of the Main Points in Joint Venture Agreement
    Words in Focus: negotiate, business, limit, exchange
    Exercises
    Unit 15 E-mail
    Exercises
    Key to Exercises
    Examination and Keys

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