本书是一本均衡讲述电子商务中商务问题和技术问题的教科书,即不是避开技术谈管理,也不是通篇陷入技术细节之中,达到了技术与管理、理论与实务的有机结合。全书分为四篇,即概述篇、业务战略篇、技术篇和整合篇。较之旧版,本版力求反映出电子商务领域中的*新变化以及企业和社会如何响应这些变化。新增的内容覆盖新出现的在线技术和趋势及其对于电子商务市场的影响。除了着重分析在国际间从事电子商务活动外,本版还展开讨论了若干**问题以及移动业务收模型的未来前景等。
本书定位明确、体例新颖、结构合理、内容全面、语言精炼、叙述清晰,适合作为高等院校相关专业的电子商务课程教材,也可供企业经营管理者和从事电子商务的专业人士参考。

Preface
Part 1: Introduction
Chapter 1 Introduction to Electronic Commerce
Electronic Commerce: The Second Wave
Business Models, Revenue Models,and Business Processes
Economic Fores and Electronic Commerce
Identifying Electronic Commerce Opportunities
International nature of Electronic Commerce
Summary
Key terms
Review Questions
Exercises
Cases
For Further Study and Research
Chapter 2 Technology Infrastructure: The Internet and the World Wide web
……
Part 2: Business Strategies for Electonic Commerce
Chapter 3 Selling on the Web: Revenue Models and Building a Web Presence
Chapter 4 Marketing on the Web
Chapter 5 Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce
Chapter 6 Online Auctions, Virtual Communities, and Web Portals
Chapter 7 The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues
Part 3: Technologies fr Electronic Commerce
Chapter 8 Web Server Hardware and Software
Chapter 9 Electronic Commerce Software
Chapter 10 Electronic Commerce Security
Chapter 11 Payment Systems For Electromic Commerce
Part 4: integration
Chapter 12 Planning for Electronic Commerce
Glossary
Index