世纪之交的世界,经济贸易全球一体化发展趋势正在不断加强,各国经济的相互渗透与依存,生产国际化、贸易自由化、金融一体化已成为一个重要的时代特征。在我国大力发展对外贸易、积极有效地利用外资、全面推进国际经济贸易合作的大局下,社会上对既有专业知识又能熟练运用英语的人才的需求也越来越迫切。有效地提高学生的实际语言运用能力,培养既有专业知识又能熟练运用英语的人才,使学生所学的知识跟上时代的节奏,符合社会经济生活的实际需要,已成为英语教育工作者的历史责任,也是日益发达的经济和社会发展的需要。
本书是一本立足于商务英语理论和实务的综合性教材,包括国际贸易、国际支付、商务洽谈和函电、船运、电子商务、会议准备等内容。
本教材课文大多选自有关国际经济贸易的原版书籍,部分选自英美报刊。本教材部分注解摘自国内权威资料。材料力求新颖,又有代表性,并能反映当代国际经济贸易的一些重大变化。

前言
Chapter 1 Introduction to International Business
1.1 International Business
1.2 International Trade
1.3 International Settlements
Chapter 2 Business Negotiation
2.1 Overview of Negotiation
2.2 The Preparation of Business Negotiation
2.3 The Principles of Business Negotiation
2.4 General Procedure in Business Negotiation
Chapter 3 Establishment of Contract
3.1 Contract and Its Formation
3.2 The Structure of Contract
Chapter 4 Price Terms
4.1 International Trade Terms
4.2 Six Common Used Trade Terms
4.3 Other Trade Terms
Chapter 5 Bill of Exchange
5.1 Definition and Essentials
5.2 Parties and Acts
Chapter 6 Remittance and Collection
6.1 Remittance
6.2 Application of Remittance
6.3 Collection
6.4 Types of Collection and Procedures
6.5 Characteristics.Risks and Bank's Liabilities
6.6 Finance under Documentary Collection
Chapter 7 Letter of Credit
7.1 Letter of Credit
7.2 Types of L/C and Procedure
Chapter 8 Transportation & Its Particulars
8.1 Three Parties
8.2 Types of Shipment
8.3 Basic Forms of Transport Document
Chapter 9 Writing Layout
9.1 The Layout of the Envelope
9.2 The Layout of the Letter
9.3 The Essential Elements of a Business Letter
Chapter I0 Business Letters
10.1 Establishing Business Relations
10.2 Inquiry Letter
10.3 Offers.Counter-offers and Declining Offers
10.4 Order and Order Acceptance
10.5 Complaints and Claims
Chapter 11 Advertisement
11.1 The Brief Introduction of Advertisement
11.2 The Elements of Advertisements and Leaflet Brochures
11.3 Sales Letters
Chapter 12 E-commerce
12.1 What is E-commerce
12.2 Retailing in E-commerce
12.3 E-banking
12.4 The Future of E-commerce in China
Chapter 13 Business Presentation
13.1 What is a Presentation
13.2 The Preparing Work of a Presentation
13.3 The Structure and Language of Business Presentation
13.4 Make a PowerPoint
Chapter 14 Meeting Preparation.Conduction and Attendance
14.1 Preparation
14.2 Conduetion
14.3 Attendance
Chapter 15 Conference Information
15.1 Types of Meetings
15.2 Classified Conference Information
15.3 Available Conference Information Sources