本书是电子商务专业英语教材,选材广泛,覆盖电子商务软件与硬件、网络技术、网络营销和物流等方面,同时兼顾发展热点。本书分为10个单元,内容涉及电子商务基础、B2B、B2C、建立虚拟商店、数字钱包、密码术、数字证书、**电子交易、电子支付以及电子商务的未来等。每单元包含以下部分: 课文、单词、词组、习题、阅读材料、参考译文和难点脚注,有的单元还给出了缩略语。附录A“词汇总表”既可用于复习和背诵,也可作为小词典供学习时查阅。附录B“电子商务英语新词的构成与词汇翻译”揭示新词的构成方法并提供翻译技巧。 本书可以支撑备课、教学、复习及考试各个教学环节,有配套的PPT、参考答案、参考试卷等。 本书既可作为本、专科院校电子商务相关专业的专业英语教材,也可供电子商务从业人员自学或作为培训班教材。

Unit 11 Text AEcommerce1 New Words5 Phrases6 Exercises7 Text BEcommerce Business Model9 New Words12 Phrases13 Abbreviations13 Exercises13 Reading MaterialEcommerce Strategy14 Text A参考译文电子商务18 Unit 221 Text AOnline Shopping21 New Words26 Phrases27 Exercises28 Text BCreate an Online Shop30 New Words36 Phrases36 Exercises37 Reading Material10 Tips for Selling on the Internet and WWW38 Text A参考译文在线购物40 Unit 344 Text AEcommerce Website Design44 New Words51 Phrases53〖2〗Abbreviations54 Exercises54 Text BHow to Write a Product Description in Ecommerce57 New Words60 Phrases61 Abbreviations62 Exercises62 Reading MaterialHow to Choose Products That You Can Sell Easily62 Text A参考译文电子商务网站设计66 Unit 471 Text AEcommerce Customer Service71 New Words75 Phrases76 Exercises76 Text BMobile Ecommerce79 New Words82 Phrases83 Abbreviations83 Exercises83 Reading MaterialWhat Is Ecommerce CRM and Why Do You Need One?84 Text A参考译文电子商务客户服务87 Unit 591 Text AAccepting Online Payments91 New Words94 Phrases95 Exercises96 Text BMobile Payment98 New Words101 Phrases101〖2〗Abbreviations102 Exercises102 Reading MaterialManaging Risk in Ecommerce103 Text A参考译文接受在线支付106 Unit 6110 Text ASupply Chain Management110 New Words114 Phrases116 Abbreviations116 Exercises116 Text BEmarketplaces, Online Auctions and Exchanges118 New Words125 Phrases126 Exercises127 Reading MaterialSAP Supply Chain Management128 Text A参考译文供应链管理132 Unit 7135 Text ALogistics135 New Words138 Phrases140 Abbreviations140 Exercises140 Text BKnowing When a WMS or WCS Is Right for Your Company142 New Words145 Phrases146 Abbreviations147 Exercises147 Reading MaterialTransportation Management System148 Text A参考译文物流151〖2〗Unit 8154 Text AApplications and Cases of Artificial Intelligence in Ecommerce154 New Words158 Phrases158 Abbreviations159 Exercises159 Text BRecommendation Systems in Ecommerce162 New Words166 Phrases166 Abbreviations167 Exercises167 Reading MaterialEcommerce Chatbots168 Text A参考译文人工智能在电子商务中的应用及案例171 Unit 9175 Text ASecuring Your Ecommerce Systems175 New Words181 Phrases183 Abbreviations183 Exercises184 Text BCommon Risks with Ecommerce and How to Avoid Them185 New Words189 Phrases190 Abbreviations191 Exercises191 Reading MaterialKey Legal Issues Concerning Ecommerce192 Text A参考译文保护你的电子商务系统197 Unit 10202 Text ACrossBorder Ecommerce202〖2〗New Words205 Phrases206 Exercises207 Text BBenefits of Applying Big Data in Ecommerce209 New Words213 Phrases213 Abbreviations214 Exercises214 Reading MaterialLivestream Shopping215 Text A参考译文跨境电子商务218 附录A词汇总表221 附录B电子商务新词的构成与词汇翻译259