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管理沟通——策略与应用
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管理沟通——策略与应用

  • 作者:杰拉尔丁·海因斯
  • 出版社:中国人民大学出版社
  • ISBN:9787300273396
  • 出版日期:2019年09月01日
  • 页数:430
  • 定价:¥58.00
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    内容提要
    这是一本英文影印版,原著是一部**的管理沟通著作。全书以坚实的研究成果为基础,兼具深度与广度,内容全面,涵盖了当今管理沟通领域的主要问题,并对口头沟通和书面沟通做了详细的论述。全书共分五个部分:当代组织中的管理、群体沟通策略、管理写作策略、理解信息策略、人际沟通策略。*特色是注重沟通策略的介绍和应用,以更好地帮助管理者解决工作中的沟通问题。本书适合作为高校工商管理、国际商务等专业的双语教学用书。
    文章节选
    The roots of this textbook extend back to 1984, when John Wiley and Sons published Managerial Communication: A Strategic Approach, by Larry Smeltzer and John Waltman. Their practical, results-oriented examination of managerial communication was ground- breaking at the time. In the Preface they stated the book’s objective: “to develop managers
    who communicate in a creative manner by understanding and strategically applying appropriate concepts.” That objective is still valid.
    A second edition added Don Leonard as third author in 1991. I adopted the 1994 edition, authored by Larry Smeltzer and Don Leonard, by then titled Managerial Communication: Strategies and Applications. I had been looking for a graduate-level text that presented a balanced approach to workplace communication and that was written for managers and executives.
    These strengths drew me to that early edition:

    ?A strategic approach
    ?A solid research base
    ?Comprehensive coverage of contemporary issues
    ?An even-handed examination of oral and written communication channels
    ?A focus on managerial rather than entry-level competencies

    I came onboard as third author with Smeltzer and Leonard for the 2002 edition and obtained sole authorship starting with the 2008 edition. As I revise yet again, my goal is to ensure that the qualities that made the original book unique and successful are still present in this sixth edition. Truth is truth. It does not change with the times. Therefore, my task is to bring timeless communication principles into the contemporary workplace. To meet the needs of today’s busy manager/student, I updated the chapters, describing current business practices, summarizing relevant research, and providing guidelines for strategic managerial communication.
    The reality is that an effective contemporary manager must possess a wide range of skills. While being accountable to an executive team and a customer base, a manager must
    目录
    **部分当代组织中的管理 第1章当代组织中的沟通 第2章管理沟通过程 第3章技术辅助的沟通 第二部分群体沟通策略 第4章会议管理与团队管理 第5章演示 第三部分管理写作策略 第6章当代管理写作 第7章常规信息写作 第8章管理报告与提案习作 第四部分理解信息策略 第9章管理中的倾听 第10章非语言沟通 第11章跨文化管理沟通 第五部分人际沟通策略 第12章冲突管理 第13章谈判管理 第14章面谈

    与描述相符

    100

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