《新标准商务英语综合教程1》以《高等学校商务英语专业本科教学质量**标准》为指导,结合商务英语专业教学发展,通过听、说、读、写综合训练,提**生的英语能力、商务实践能力、跨文化交际能力以及职业素养。《新标准商务英语综合教程1》共10个单元,涉及公司、领导力、策略、薪酬、营销、外包等各个商务领域,全面拓展学生的商务知识。

Unit 1 Companies
Survival of the fittest
Unit 2 Leadership
Terrorizing the talent
Unit 3 Strategy
The big picture
Unit 4 Pay
Because I'm worth it
Unit 5 Development
Prosperity or preservation?
Unit 6 Marketing
Seducing the masses
Unit 7 Outsourcing
The great job migration
Unit 8 Finance
The bottom line
Unit 9 Recruitment
Hiring for the future
Unit 10 Counterfeiting
The globalization of deceit
Writing guide