《跨境电商英语/跨境电子商务系列精品教材》的编写思路是以实际工作任务为导向、以工作流程作为主线,将内容分为账户注册、产品上传、公共信息操作、产品文案撰写、售前客服、发货操作、售后客服、客户营销八大情境。在编写过程中。始终贯穿以英语实践技能为主体的结构,设计了以学生为**的活动,推出了以任务为**的教学模式。每章包括学习目标介绍、情境引入、任务示例、知识链接、实战训练、语言训练、拓展阅读和中英文对照术语八大块。

Chapter 1 Accounts Creating(账号注册)
Learning Aims(学习目标)
Lead-in Situation(情景引入)
Field Training(能力训练)
Language Building(语言训练)
Additional Reading(拓展阅读)
Vocabulary(跨境电商中英术语对照)

Chapter 2 Products Uploading(产品上传)
Learning Aims(学习目标)
Lead-in Situation(情景引入)
Field Training(能力训练)
Language Building(语言训练)
Additional Reading(拓展阅读)
Vocabulary(跨境电商中英术语对照)

Chapter 3 Copywriting(文案撰写)
Learning Aims(学习目标)
Lead-in Situation(情景引入)
Field Training(能力训练)
Language Building(语言训练)
Additional Reading(拓展阅读)
Vocabulary(跨境电商中英术语对照)

Chapter 4 Commonplace Services(公共信息)
Learning Aims(学习目标)
Lead-in Situation(情景引人)
Field Training(能力训练)
Language Building(语言训练)
Additional Reading(拓展阅读)
Vocabulary(跨境电商中英术语对照)

Chapter 5 Pre-sale Service(售前服务)
Learning Aims(学习目标)
Lead-in Situation(情景引入)
Field Training(能力训练)
Language Building(语言训练)
Additional Reading(拓展阅读)
Vocabulary(跨境电商中英术语对照)
Useful Sentences(常见句)

Chapter 6 Delivery Service(发货服务)
Learning Aims(学习目标)
Lead-in Situation(情景引入)
Field Training(能力训练)
Language Building(语言训练)
Additional Reading(拓展阅读)
Vocabulary(跨境电商中英术语对照)

Chapter 7 After-sales Service(售后客服)
Learning Aims(学习目标)
Lead-in Situation(情景引入)
Field Training(能力训练)
Language Building(语言训练)
Additional Reading(拓展阅读)
Vocabulary(跨境电商中英术语对照)

Chapter 8 Customer Marketing(客户营销)
Learning Aims(学习目标)
Lead-in Situation(情景引入)
Field Training(能力训练)
Language Building(语言训练)
Additional Reading(拓展阅读)
Vocabulary(跨境电商中英术语对照)