CHAPTER 1
Motivating the Workforce 2
Enter the World of Business
Mars Incorporated: Where Employees Love toWork 3
Introduction 4
Nature of Human Relations 4
Historical Perspectives on EmployeeMotivation 7
Classical Theory of Motivation 7
The Hawthorne Studies 7
Theories of Employee Motivation 9
Maslow’s Hierarchy of Needs 9
Herzberg’s Two-Factor Theory 11
McGregor’s Theory X and Theory Y 12
Theory Z 13

《人力资源管理》(第10 版,双语教学版)摘编自Business: A Changing World(10e)一书,该书是美国同类书市场****。加州大学伯克利分校等多所**大学选择该书作为通识课“商学导论”的教材,并对本书的教学实用性持一致好评。*作者O.C. 费雷尔教授,曾担任美国营销协会学术委员会主席,其研究领域包括全球商业、市场营销和商业伦理。