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当代商务英语阅读教程2
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当代商务英语阅读教程2

  • 作者:井升华
  • 出版社:华东师范大学出版社
  • ISBN:9787561758229
  • 出版日期:2008年01月01日
  • 页数:333
  • 定价:¥44.80
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    内容提要
    本教材是专门为高职高专商务英语专业学生精心编写的。由**英语专家主编,高职商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写,并由外籍商务英语专家审定把关。本教材有以下特点:
    起点、难度适当,符合高职学生特点,注重语言基本功,强化听说读写译技能训练,富有时代特色,商务与语言有机衔接,重在培养职业能力,适应商务职场需要,配有光盘、多媒体课件及网站,方便课余巩固。
    目录
    Unit 1 汽车与交通
    Topic-based Content:Automobiles and Transportation
    Topic Readin9:Extracts of Automobiles and Transportation
    Extract 1:Automobile Industry
    [相关链接] Related Link:Brands of Cars
    Extract 2:Traffic Congestion and Its Solution
    [文化链接] Culture Link:Carpool/Vanpool
    Extract 3:China’S Drive for Local Car Brands
    Extract 4:China Starts Driving in Style
    [文化链接] Culture Link:Driving Through
    [实例链接] Link to Authentic Document:Car Exchange Agreement
    Unit 2 “租”出好生意
    Topic-based Content:Leasing
    Topic Readin9:Extracts of Leasing
    Extract 1:How to Choose an Equipment Leasing Company
    Extract 2:Equipment Leasing
    [实例链接] Link to Authentic Document:Rental Agreement
    Extract 3:Leasing Advantages
    [相关链接] Related Link:租约小知识
    Extract 4:How Do I Buy My Car at the End of the Lease?
    [实例链接] Link to Authentic Document:LEASE
    Unit 3 观光“财道”
    Topic-based Content:Tourism
    Topic Readin9:Extracts of Tourism
    Extract 1:Tourist Industry
    Extract 2:Planning Your Trip
    [文化链接] Culture Link:To Be Time Travelers
    [相关链接] Related Link:China to Become the Second Largest Tourism Economy with in the Decade
    Extract 3:Safety and Security Warning
    Extract 4:Cultural Tourism
    [实例链接] Link to Authentic Document·A Tourist Promotional Letter
    Unit 4 商贸经典路——丝绸之路
    Topic-based Content:Silk Route
    Topic Readin9:Extracts of Silk Route
    Extract 1:The Story and Its Significance
    Extract 2:Foreign Influence
    [相关链接] Related Link:The Region of the Silk Route
    Extract 3:Marco Polo on the Silk Route
    Extract 4:Living In Silk:Chinese Textiles through 5,000 Years
    [文化链接] Culture Link:Digital Silk Road
    Unit 5 创意掘金
    Topic-based Content:Creative Industry
    Topic Readin9:Extracts of Creative Industry
    Extract 1:Definition and Boundaries of Creative Industry
    Extract 2:Significance of Creative Industry
    [文化链接] Culture Link:The Best Product Design of 2006
    Extract 3:Creative Industry in the Wodd
    Extract 4:Creative Industry in UK
    [相关链接] Related Link:An 0仟1cla]Measure of Innovation
    Unit 6 服务至上&休闲招财
    Topic-based Content:Service&Leisure Industry
    Topic Readin9:Extracts of Service&Leisure Industry
    Extract 1:Leisure Industry
    Extract 2:Services
    [文化链接] Culture Link:The Forgotten Pioneer of Corporate Design
    Extract 3:Service Industries
    Extract 4:Leisure Society
    [相关链接] Related Link:Public Utilities
    ……
    Unit 7 商界谈吃
    Unit 8 期中复习
    Unit 9 商界英雄记
    Unit 10 企业及其系统
    Unit 11 管理科学管窥
    Unit 12 聚焦企业文化
    Unit 13 “交往”手段制胜
    Unit 14 兼并浪潮
    Unit 15 证券英语趣谈
    Unit 16 期末复习
    参考文献
    ……

    与描述相符

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