Contents目 录
Preface 1Topic 1 Business Activity (1) 1Topic 2 Business Activity (2) 9
Topic 3 Business Objectives 17
Topic 4 Business Decision Making 27
Topic 5 Strategy and Strategic Planning 33
Topic 6 Business Analysis Models 41
Topic 7 Competition and Business 51
Topic 8 Globalization and Business 59
Topic 9 Marketing (1) 65
Topic 10 Marketing (2) 73
Topic 11 Marketing (3) 83
Topic 12 Marketing (4) 93
Topic 13 Financial Management: Sources of Funds 101
Topic 14 Financial Management: Uses of Funds 109