本教材的教学内容共十二个单元,每个单元由示范对话、学生对话、单项训练、短文、视频欣赏和录音练习六个部分组成。**部分的示范对话是每个单元的核心,它在内容上前后承接,主要围绕美国商人马库斯到中国购买办公家具、洽谈作为汤普森南京公司北美代理这一主要情节展开,内容涉及付款、包装、运输、理赔、仲裁与合同签署等外贸洽谈中的重要环节。每个单元的第二至六部分,一方面巩固课文中学习的内容、词汇、句式与表达法,另一方面适当介绍制造业、旅游业、时尚业、广告、餐饮、媒体、动画制作等多种商业活动的内容及常用的英语词汇。 本教材遵循以学生为教学主体的理念,课文的呈现方式、练习设计与多媒体课件的功能等均体现了这一教学理念。课文的示范对话和与之配套的学生对话分别有文字版与动画版,动画生动、形象地表现了对话内容;文字版则配有词汇与中文翻译。每个单元有标注不同难度系数的练习。配套的多媒体课件使学生能在电脑上进行跟读、模仿、角色扮演与录音的训练。这些有助于学生灵活、自主地安排学习与复习。

Unit 1 Reception
Model Dialogues
1 At the Airport
2 At the Restaurant
3 Introducing Companies
Student Dialogues
1 Asking for Mr. Liu's Room Number
2 Asking for Flight Information
3 Asking for the Train Schedule
Basics: Numbers
Passage: Ted Turner
Video Clip: BMW
Recording Exercises: Advertising
Unit 2 Telephone Communication
Model Dialogues
1 Asking About New Products on the Phone
2 Making Invitations on the Phone
3 Asking for the Room Number on the Phone
Student Dialogues
1 Leaving a Message on the Answering Machine
2 Calling Back Mr. Liu
3 Dialing a Wrong Number
Basics: Telephone Numbers
Passage: CNN and "The King of Media"
Video Clip: Lavinia's Fashion Empire
Recording Exercises: Entrepreneurs and the Entrepreneurial Spirit
Unit 3 Booking
Model Dialogues
1 Booking Flight Tickets
2 Booking Hotel Rooms
3 Buying Concert Tickets
Student Dialogues
1 Booking a Flight Ticket
2 Making an Appointment
3 Confirming a Meeting
Basics: Month, Week, Dates and Time
Passage: The American Attitude Towards Manual Labor
Video Clip: Beauty Farm
Recording Exercises: Recreation and Entertainment
Unit 4 Schedules
Model Dialogues
1 Arranging a Schedule
2 Making Changes in a Schedule
3 Arranging Further Meetings
Student Dialogues
1 Making a Schedule
2 Sharing the Schedule
3 Making Changes in the Schedule
Basics: Important Newspaper, Journals and Magazines in America and Britain
Passage: Where Is the Beef: After Announcing the First Loss in Its History,
McDonald's Tries to Turn Around
Video Clip: Toy Companies Target Oversized Children
Recording Exercises: Travel (One)
Unit 5 Price
Model Dialogues
1 Setting the Manufacturer's Price
2 Sharing the Advertising Cost
3 Asking a Price
Student Dialogues
1 Asking a Price
2 Negotiating the Price
Basics: Currency
Passage: Wal-Mart
Video Clip: A Restored Farm in Portugal
Recording Exercises: Travel (Two)
Unit 6 Modes of Payment
Model Dialogues
1 Asking About Modes of Payment
2 Talking About Opening a Letter of Credit
3 Negotiating on the Modes of Payment
Student Dialogues
1 Comparing Different Modes of Payment
2 Discussing the Modes of Payment
3 Paying the Bill in a Restaurant
Basics: Asking for Price
Passage: Henry Ford: Bringing the Automobile to the Common Man
Video Clip: David Beckham: the Favorite of the Advertising Companies
Recording Exercises: Famous People
Unit 7 Shipment and Packaging
Unit 8 Signing a Contract
Unit 9 Coming to a New Company
Unit 10 Working Together
Unit 11 Sales Promotion
Unit 12 Planning for the Future
附录1 示范对话翻译
附录2 短文翻译
附录3 练习答案
附录4 总词汇表
参考文献
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