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新编国际商务英语函电(第三版)

  • 作者:程同春 程欣
  • 出版社:东南大学出版社
  • ISBN:9787564166922
  • 出版日期:2016年08月01日
  • 页数:270
  • 定价:¥35.00
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    内容提要
    《普通高等教育"十一五"** 级规划教材·江苏省精品课程教材:新编国际商务英语函电(第三版)》内容简介:国际商务英语函电是英语专业、对外经济贸易专业或国际商务英语专业教学的主干课程。本教材根据对外经贸、商务活动的实际运作过程,按照从邀请、安排访问到建立贸易关系、询盘及答复、报价、报盘、还盘、订购、执行订单以及支付、包装、装运、保险、索赔与理赔、代理等全流程各个业务环节编写,内容精选,材料新颖,语言规范,可操作性强、《普通高等教育"十一五"** 级规划教材·江苏省精品课程教材:新编国际商务英语函电(第三版)》还附有涉外经贸人员必须掌握的专业术语,以供查备。书后附有三套综合训练,可帮助学习者自我检测,以巩固所学知识。本教材所需之教学课件均放于云端,教师和学习者可扫码或直接下载,方便快捷。本教材体现了实用性、针对性、技能性、知识性和现代性的有机结合,是涉外经贸学习者提升商务英语实际运用能力的**用书。
    目录
    Unit 1 Business Letter Writing
    Layout of Business Letters
    Writing Principles of Business Letters
    Unit 2 Invitation and Arrangement of Visits
    Introduction
    Points for Attention
    Business Letters
    Language Points
    Word Study
    Useful Sentence Menu
    Exercises
    Unit 3 Business Relations
    Introduction
    Points for Attention
    Business Letters
    Language Points
    Word Study
    Useful Sentence Menu
    Exercises
    Unit 4 Enquiries and Replies
    Introduction
    Points for Attention
    Business Letters
    Language Points
    Word Study
    Useful Sentence Menu
    Exercises
    Unit 5 Quotations, Offers and Counter—offers
    Introduction
    Points for Attention
    Business Letters
    Language Points
    Word Study
    Useful Sentence Menu
    Exercises
    Unit 6 Sales Promotion
    Introduction
    Points for Attention
    Business Letters
    LAnguage Points
    Word Study
    Useful Sentence Menu
    Exercises
    Unit 7 Orders and Their Fulfilment
    Introduction
    Points for Attention
    Business Letters
    Language Points
    Word Study
    Useful Sentence Menu
    Exercises
    Unit 8 Payment
    Introduction
    Points for Attention
    Business Letters
    Language Points
    Word Study
    Useful Sentence Menu
    Exercises
    Unit 9 Packing
    Introduction
    Points for Attention
    Business Letters
    Language Points
    Word Study
    Useful Sentence Menu
    Exercises
    Unit 10 Shipping
    Introduction
    Points for Attention
    Business Letters
    Language Points
    Word Study
    Useful Sentence Menu
    Exercises
    Unit 11 Insurance
    Introduction
    Points for Attention
    Business Letters
    Language Points
    Word Study
    Useful Sentence Menu
    Exercises
    Unit 12 Claim and Settlement
    Introduction
    Points for Attention
    Business Letters
    Language Points
    Word Study
    Useful Sentence Menu
    Exercises
    Unit 13 Agency
    Introduction
    Points for Attention
    Business Letters
    Language Points
    Word Study
    Useful Sentence Menu
    Exercises
    Unit 14 Flexible Trade
    Introduction
    Points for Attention
    Business Letters
    Language Points
    Word Study
    Useful Sentence Menu
    Exercises
    Unit 15 Contracts and Documents
    Introduction
    Sales Contracts
    Letters of Credit
    Bill of Lading
    Word Study
    Useful Sentence Menu
    Exercises
    Unit 16 Electronic Correspondence
    Electronic Mail(E—mail)
    Facsimile Transmission(fax)
    Comprehensive Practice Exercises
    Comprehensive Practice Exercises 1
    Comprehensive Practice Exercises 2
    Comprehensive Practice Exercises 3
    Appendices
    Appendix 1 Technical Terms, Useful Expressions and Sentence Patterns
    Commonly Used in International Business English
    Appendix 2 Key to the Exercises
    Appendix 3 Key to Comprehensive Practice Exercises

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