Contents
Unit 1 Globalization ...........................................................................1
Text A Outsourcing Innovation ...............................................................3
Text B Building Your Company’s Capabilities Through
Global Expansion .......................................................................10
Unit 2 Cross-cultural Communication in Business ......................18
Text A Cultural Intelligence ...................................................................20
Text B The Concept of Framing in Cross-cultural Communication …..28
Unit 3 Competition ............................................................................36
Text A Competing in the Age of Omnichannel Retailing ......................38
Text B (Still) Made in Japan ...................................................................45