《全国高等院校基于工作过程的校企合作系列教材:会展实务英语(第二版)》包括三个模块（Modules），共九个部分（Parts）。模块一为展前服务，包括推广展会、安排参展与进驻展馆；模块二为展中服务，包括接待客户、展示产品、洽谈业务与签订合同；模块三为展后服务，包括展后跟踪业务与分析会展成效。

Module 1 Services before an Exhibition
Unit 1 Promoting an Exhibition推广展会
Task 1 Introducing an Exhibition
Task 2 Inviting to an Exhibition
Task 3 Enquiring about an Exhibition
Task 4 Choosing an Exhibition
Unit 2 Making Exhibiting Arrangements安排参展
Task 1 Booking a Stand
Task 2 Arranging Shipping
Task 3 Handling Insurance
Task 4 Making Travel Arrangements
Unit 3 Moving in an Exhibition进驻展馆
Task 1 Building the Booth
Task 2 Decorating the Booth
Task 3 Training Booth Staff
Module 2 Services at an Exhibition
Unit 4 Receiving Clients接待客户
Task 1 Receiving Customers at a Booth
Task 2 Socializing with Clients
Task 3 Going Sightseeing with Clients
Task l Presenting Products
Task 2 Talking with Visitors about New Products
Task 3 Learning to Present Effectively
Unit 6 Negotiating Business洽谈业务
Task 1 Negotiating about Price
Task 2 Negotiating about Payment
Task 3 Negotiating about Shipment
Task 4 Negotiating about Packing and Insurance
Unit 7 Signing a Contract签订合同
Task 1 Drawing up a Contract
Task 2 Amending a Contract
Task 3 Signing a Contract
Module 3 Services after an Exhibition
Unit 8 Following up Business跟进业务
Task 1 Learning Exhibition Follow—up Strategy
Task 2 Planning After—show Marketing Activities
Task 3 Following up Sales Orders&Prospects
Unit 9 Analyzing Exhibition Results分析会展成效
Task 1 Measuring the Success of an Exhibition
Task 2 Reporting Exhibition Results
Task 3Writing Reports on Exhibition Results
Key to the Activities
Unit 1 Promoting an Exhibition推广展会
Unit 2 Making Exhibiting Arrangements安排参展
Unit 3 Moving in an Exhibition进驻展馆
Unit 4 Receiving Clients接待客户
Unit 5 Presenting Products推介产品
Unit 6 Negotiating Business洽谈业务
Unit 7 Signing a Contract签订合同
Unit 8 Following up Business跟进业务
Unit 9 Analyzing Exhibition Results分析会展成效
Appendices
Appendix 1附录1常用外贸专业术语缩略词
Appendix 2附录2国际展览专业术语
Appendix 3附录3部分展览专业网站
References 参考文献