本书是一本集理论性、实践性、知识性和趣味性于一体的教材,旨在帮助英语学习者在掌握英语语言知识的同时,确立跨文化意识,提高跨文化交际能力。本书从主体上分两大部分,即理论篇和实践篇。理论篇以介绍跨文化交际的基本理论为出发点,帮助学习者掌握跨文化交际的相关理论和概念。实践篇通过介绍在中英不同文化背景下如何进行有效的交际,使学习者熟悉相关的交际策略,进而提高其跨文化交际能力。为了提高学习者的实践能力,本书在每个单元都有若干案例分析,供学习者对一些文化现象进行观察和分析,从深层次探讨文化间的异同和相互作用及影响。

Unit 1 An Introduction to Intercultural Communication Studies
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Unit 2 Communication,Intercultural Communication and Culture
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Unit 3 Cultural Patterns and Communication
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Unit 4 Verbal Communication and Culture
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Unit 5 Nonverbal Communication and Culture
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Unit 6 Cultural Shock and Adaptation
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Unit 7 Communication Strategies and Communicative Competence
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Unit 8 Cultural Differences in Verbal Style
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Unit 9 Humor and Jokes in Different Cultures
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Unit 10 Color Words and Their Cultural Connotations
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Unit 11 Idioms across Cultures
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Unit 12 Culture and International Business
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Bibliography