Unit 1 Introduction:a Panorama of Publishing Section Ⅰ Selective Readings Text A Publishing:an Intellectual and Cultural Endeavor or a Business Enterprise? Text B Publishing and the Intellectual System Text C Book Publishing Industry Theories and the Publishing Cycle Professional Words & Expressions Background Section Ⅱ Exercises
Unit 2 Publishing History Section Ⅰ Selective Readings Text A The History of International Book Publishing(Ⅰ) Text B The History of International Book Publishing(Ⅱ) Text C The History of International Book Publishing(Ⅲ) Professional Words & Expressions Background Section Ⅱ Exercises
Unit 3 Publishing Management Section Ⅰ Selective Readings Text A Typical Organizational Chart and Managerial Responsibi l ities Text B Five Important Managerial Documents Samples Text C Magazine Management—Who Is Running the Show? Pmfessional Words & Expressions Background Section Ⅱ Exercises
Unit 4 Editor and Editing Section Ⅰ Selective Readings Text A Editorial Function within Publishing Houses Text B What Copy-editing Is Text C Editing Pages within a Site Professional Words & Expressions Background Section Ⅱ Exercises
Unit 5 Publication Design Section Ⅰ Selective Readings Text A Book Design Text B The Book Designer's Approach Text C Magazine Layout Professional Words & Expressions Background Section Ⅱ Exercises
Unit 6 Printing&Binding Section Ⅰ Selective Readings Text A Book Production Processes Text B Plates and Printing Text C Book Binding
Professional Words & Expressions Background Section Ⅱ Exercises
Unit 7 Distribution & Marketing Section Ⅰ Selective Readings Text A How Publishers Market Text B Book Trade and ItS Main Players Text C Sales Meeting Professional Words&Expressions Background Section Ⅱ Exercises
Unit 8 Megazim Publishing Section Ⅰ Selective Readings Text A Magazines and the Media Mix……