本书涉及国际旅游产业概述:酒店及相关服务、目的地管理、国际旅游行为、旅游规划与研究、旅游发展所带来的经济及社会影响。全书理论结合旅游操作实例,深入浅出。 国际旅游业_钱建伟主编_浙江工商大学出版社_

Chapter 1 Introduction to International Travel and Tourism
Learning Objectives
Introduction
Definition of Tourism
Characteristics of Tourism
Factors Influencing Tourism
Definition of International Tourist and International Tourism
Development of International Tourism
Restrictions on International Travel
International Tourism Organizations
Review Questions
Internet Exercises
Chapter 2 Themes in Tourism
Learning Objectives
Introduction
Adventure Tourism
Business Tourism
Cruise Tourism
Culinary Tourism
Cultural and Heritage Tourism
Dark Tourism
Ecotourism
Educational Tourism
Event Tourism
Farm Tourism and Agri-tourism
Film-induced Tourism
Health， Wellness and Spa Tourism
Medical Tourism
Religious Tourism
Rural Tourism
Senior Tourism
Shopping and Retail Tourism
Sports Tourism
Urban Tourism
Wildlife Tourism
Review Qusetions
Internet Exercises
Chapter 3 Attractions and Entertainment
Learning Objectives
Introduction
Historical Background
Definition and Typology of an Attraction
Amusement and Theme Parks
Animal Attractions
Events as Attractions
Historic Places/Sites
Museums
Non-purpose-built Attractions
Destinations
Attributions of Attractions
Review Questions
Internet Exercises
Chapter 4 Lodging and Commercial Foodservice
Learning Objectives
Introduction
Lodging
Commercial Foodservice
Review Questions
Internet Exercises
Chapter 5 Transportation
Learning Objectives
Introduction
Travel by Air
Travel by Train
Travel by Car
Travel by Bus and Coach
Travel by Bicycle
Travel by Water
Review Questions
Internet Exercises
Chapter 6 Business of Tour Operations
Learning Objective
Introduction
What Tour Operation Do
Main Categories of Tour Operation
Putting the Package Together
Contracting
Tour Operators' Strategies
Review Questions
Internet Exercises
Chapter 7 Tourism Impacts
Learning Objectives
Introduction
Key Perspectives of Tourism Impacts
Economic Impacts
Economic Instability
Socio-cultural Impacts
Environmental Impacts
Review Questions
Internet Exercises
Chapter 8 Market Concept and International Tourism Marketing
Learning Objectives
Introduction
Definitions of Marketing
Definition of Tourism Marketing
Importance of Marketing Focus
Tourism and International Marketing
Destinations in the Global Market
Evolution of Marketing and Tourism Marketing
SWOT Analysis
Strategy
Marketing Mix
Review Questions
Internet Exercises
Chapter 9 Destination Planning and Branding
Learning Objectives
Introduction
Emergence of the Destination
Defining Destinations
Destination Planning
Destination Image
Destination Marketing Strategy
Destination Branding
Technology
Destination Marketing Organizations
Review Questions
Internet Exercises
Chapter 10 Travel Experience
Learning Objectives
Travel in the West Coast of USA
Travel in the East Coast of USA
Review Questions
Internet Exercises
References