本书是集旅游英语专业文献阅读、旅游专业英语中口笔译技巧、旅游英语应用文写作于一体的综合性专业教材。本书内容丰富,不仅向读者提供了实用性较强的旅游英语学习内容和参考资料,而且操作性强,时代气息浓郁。

Part I
Unit 1 China
Text A Facts About China
Text B The Offspring of The Dragon
Comprehensive Reading
The History of China
Unit 2 People in China
Text A Chinese Language and Character
Text B Chinese Names
Comprehensive Reading
Chinese Folklore
Unit 3 Realities of Modern China
Text A Technology in China
Text B WTO Changes Lives in China
Comprehensive Reading
The Changing of Spending Habits
Unit 4 Chinese Cuisine
Text A Chinese Food
Text B Chinese Tea
Comprehensive Reading
Food Etiquette
Unit 5 Architecture and Gardens
Text A The Art of Classical Chinese Gardens
Text B Architecture
Comprehensive Reading
Fengshui
Unit 6 Chinese Literature and Arts
Text A Golden Treasury of Chinese Lyric
Text B Chu Culture
Comprehensive Reading
Calligraphy, Seal-cutting and Chinese Painting
Unit 7 Chinese Handicrafts
Text A China' s Folk Crafts
Text B Silkworm-Breeding
Comprehensive Reading
Tujia Brocade

Part II
Unit 8 Non-Verba| Communication
Text A Non-verbal Communication
Text B People and Color
Comprehensive Reading
Eye Contact
Unit 9 The SpoPt$
Text A The Olympic Games
Text B Wushu--Chinese martial arts
Comprehensive Reading
Taijiquan--Supreme Ultimate Fist
Unit 10 Traditional Chinese Medicine
Text A Traditional Chinese Medicine's Theoretical Framework

Text B Acupuncture
Comprehensive Reading
Qigong
Unit 11 Family and Marriage
Text A Chinese Marriage Customs
Text B Marriage Customs of Minorities
Comprehensive Reading
Modern Marriage
Unit 12 Chinese Entertainment
Text A Beijing Opera
Text B Chinese Acrobatics
Comprehensive Reading
Traditional Chinese Musical Instruments
Unit 13 Public Relations
Text A How to Influence the Public
Text B Handling Complaints
Comprehensive Reading
Trust
Unit 14 Hig……

本书选题广泛,紧扣教育部颁发的高等院校旅游管理专业教学指导计划,并注重理论阐述与实际案例分析相结合,既考虑到国内外旅游业发展的现实需要,又注重理论研究的超前性和未来旅游业发展的宏观态势;既系统总结了旅游学科发展的研究现状和取得的研究成果,又指出了不同研究内容的未来发展方向;既注重使读者易于掌握研究的理论和方法,又兼顾技能的培养,体现系统、创新、前瞻、实用的特色。