本书专门为英语专业培养复合型外语人才或商贸类各专业提高专业英语阅读水平而精心设计编写,选用纯正的英语**出版物的英语语料,内容涵盖国际贸易、国际营销、国际金融、国际物流、商务谈判、国际人力资源、商务环境等多个国际商务领域。全书共分11个单元,内容丰富,每单元有Text A(细读)和Text B(泛读)两部分。Text A(细读)让读者边读边思考,边读边提问,读懂,读透,掌握核心语言规律、重要词汇、特殊词语表达模式。Text B(泛读)设计检验读者的主题篇章阅读能力。书后还提供了练习参考答案。
本书适于作高等院校外贸英语、商务英语、国际贸易、国际金融、国际经济管理等专业的英语阅读教材,也可作MBA学生的专业阅读选修课教材。
本书也是外经贸部门和经济管理部门的工作人员的国际商务英语培训教材或自学的重要参考书。

Unit 1 Business Negotiation & Export Contract
Text A
1.0 Preparation before Business Negotiation
1.1 Business Negotiation Itself
Exercise1
1.2 The Form of a Sales Contract
Exercise2
1.3 Amendment of the L/C
1.4 Outward Notice and Insurance
1.5 Consignment Bill
1.6 Required Documents and Settlement of Payment
1.7 Methods of Payment
1.7 Financing Receivables
Exercise3
Text B
Passage 1 Negotiating
Passage 2 Step-by-Step Guide to Exporting
Unit 2 Marketing and Target Markets
Text A
2.0 Introduction
2.1 The Four Eras of marketing
2.2 The Value of Marketing
Exercise1
2.3 Marketing Environment
Exercise2
Exercise3
2.4 Target Market
Exercise4
2.5 Targeting the Market
……
Unit 3 Price Planning & Marketing Planning
Unit 4 Balance of Payments ^ Trade
Unit 5 Efficiency and Cost in Logistics
Unit 6 Changing Channels in Logistics
Unit 7 International Business Diplomacy
Unit 8 Export Strategy
Unit 9 Human Resource Management
Unit 10 The American Business System
Unit 11 Business and You
Keys to the Exercises