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商务英语

  • 作者:冯琳 魏巍
  • 出版社:东北财经大学出版社
  • ISBN:9787565410741
  • 出版日期:2013年04月01日
  • 页数:215
  • 定价:¥26.00
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    内容提要
    The logic of this book starts with considering what the new graduates will experience when they look for jobs. How do they start and prepare? How can they handle the new emerging problems in real business environment? We try to combine as many contents as possible from job seeking to senior management technique, to illustrate a complete picture for students to learn. We hope this book is more than a textbook and readers can find the answers they want.
    目录
    SectionⅠ: Fundamentals
    Unit 1: Economic Climate
    Unit 2: Management Introduction
    Unit 3: Market and Competition
    Unit 4: Business Entity
    Unit 5: Corporate Culture
    Unit 6: Corporate Governance & Structure
    Section Ⅱ: As an Employee
    Unit 7: Job Description & Title
    Unit 8: Job Advertisement & Application
    Unit 9: Job Interview
    Unit 10: Job Mission Statement
    Unit 11: Employment Contract
    Unit 12: New Employee Training
    Unit 13: Office Politics
    Unit 14: Business Letter
    Unit 15 : Business Call
    Unit 16: Business Graphs & Charts
    Unit 17: Business Meeting
    Unit 18: Effective Presentation
    Unit 19: Business Travel
    Unit 20: Business Etiquette
    Section Ⅲ: Managing People
    Unit 21: Organize a Team
    Unit 22: Motivation
    Unit 23: Advertisement
    Unit 24: Management Strategy
    Unit 25: Business Report & Case
    Unit 26: Public Relations
    Section Ⅳ Executive
    Unit 27: CFO & Finance
    Unit 28: CTO & Technology Innovation
    Unit 29: CIO & Stocks
    Unit 30: CMO & Marketing
    Unit 31: CEO & Business Ethics
    Unit 32: COO
    References

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