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外贸英语函电-从基础到实践
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外贸英语函电-从基础到实践

  • 作者:焦微玲
  • 出版社:电子工业出版社
  • ISBN:9787121193187
  • 出版日期:2013年02月01日
  • 页数:356
  • 定价:¥40.00
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    内容提要
    《普通高等教育“十二五”规划教材·创新型人才培养·经济与贸易系列:外贸英语函电·从基础到实践》按照应用型本科院校人才培养的要求,以实际应用为导向,根据国际贸易的特点,结合我国对外贸易业务操作的实际情况和需要,系统地介绍了相关外贸函电的题材、涉及的专业词汇和句型、语言形式、写作方法和技巧、规则、使用习惯等方面的知识,内容涵盖了作为一个外贸业务人员在对外业务操作中所**的知识,且每一课都有配套习题供学习者练习。
    目录
    unit 1 structure and style of business letter商务信函的结构和格式
    lesson 1 structure of business letter商务信函的结构
    lesson 2 style of business letter商务信函的格式
    lesson 3 golden rule of writing business letter商务信函写作遵循的原则
    lesson 4 classification of business correspondences外贸函电的种类
    unit 1 exercises and supplement单元一练习与补充

    unit 2 establishing business relations建交函
    lesson 5 self?introduction自我介绍
    lesson 6 establishing business relations建立商务关系
    lesson 7 promoting business relations促进商务关系
    unit 2 exercises and supplement单元二练习与补充

    unit 3 relating business letters相关的商务信函
    lesson 8 letter of introduction介绍信
    lesson 9 letter of invitation邀请函
    lesson 10 advice of itinerary行程安排通知
    lesson 11 letter of thanks感谢信
    lesson 12 letter of sales promotion推销信
    unit 3 exercises and supplement单元三练习与补充

    unit 4 enquiry询盘
    lesson 13 first enquiry**询盘
    lesson 14 reply to first enquiry对**询盘的答复
    lesson 15 specific enquiry具体询盘
    lesson 16 reply to enquiry对询盘的答复
    lesson 17 credit enquiry资信询盘
    lesson 18 reply to credit enquiry对资信询盘的答复
    unit 4 exercises and supplement单元四练习与补充

    unit 5 offer and counter?offer发盘和还盘
    lesson 19 offer发盘
    lesson 20 non-firm offer虚盘
    lesson 21 confirming a non?firm offer确认已报虚盘
    lesson 22 counter-offer还盘
    lesson 23 reply to a counter?offer对还盘的答复
    lesson 24 requesting a bid from the buyer要求买方递盘
    unit 5 exercises and supplement单元五练习与补充

    unit 6 order订单
    lesson 25 initial order**订单
    lesson 26 order订单
    lesson 27 repeat order续订单
    lesson 28 accept an order接受订单
    lesson 29 decline an order拒绝订单
    lesson 30 cancel an order取消订单
    lesson 31 refusing the request to reinstate an order拒绝恢复订单
    lesson 32 conclusion of business达成交易
    unit 6 exercises and supplement单元六练习与补充

    unit 7 terms of payment支付条款
    lesson 33 accounts settlement结算
    lesson 34 terms of payment支付条款
    lesson 35 open account terms赊账
    lesson 36 documents against payment付款交单
    lesson 37 documents against acceptance承兑交单
    lesson 38 urging establishment of a letter of credit催开信用证
    lesson 39 establishment of a letter of credit开立信用证
    lesson 40 requesting l/c amendment要求修��信用证
    lesson 41 l/c amendment修改信用证
    lesson 42 extension of l/c展延信用证
    unit 7 exercises and supplement单元七练习与补充

    unit 8 packing and shipment包装和装运
    lesson 43 packing包装
    lesson 44 shipping marks唛头
    lesson 45 shipment运输
    lesson 46 container shipment集装箱运输
    lesson 47 urging immediate shipment催装
    lesson 48 shipping instruction装运指示
    lesson 49 shipping advice装运通知
    lesson 50 delay in transportation strike因运输工人罢工延误发运
    unit 8 exercises and supplement单元八练习与补充

    unit 9 insurance保险
    lesson 51 insurance introduction保险概述
    lesson 52 insurance policy保险条款
    lesson 53 insurance claim保险索赔
    unit 9 exercises and supplement单元九练习与补充

    unit 10 complaint and claim申诉和索赔
    lesson 54 complaint of defective goods对货物的申诉
    lesson 55 sending replacement换货
    lesson 56 agent?s complaint of poor quality goods代理申诉货物质次
    lesson 57 exporter?s reply to the complaint出口商对申诉的答复
    lesson 58 claim索赔
    lesson 59 settlement of a claim受理索赔
    unit 10 exercises and supplement单元十练习与补充

    unit 11 special trade特殊贸易
    lesson 60 agent代理
    lesson 61 sole agency**代理
    lesson 62 goods on approval试销
    lesson 63 goods on consignment寄售
    lesson 64 establishing a permanent office建立常设办事处
    lesson 65 processing trade加工贸易
    lesson 66 compensation trade补偿贸易
    lesson 67 joint venture合资企业
    lesson 68 leasing trade租赁贸易
    unit 11 exercises and supplement单元十一练习与补充

    unit 12 telegram, telex, e?mail and fax电报、电传、电邮和传真
    lesson 69 telegram电报
    lesson 70 telex电传
    lesson 71 e-mail电邮
    lesson 72 fax传真
    unit 12 exercises and supplement单元十二练习与补充
    附录 各单元外贸英语函电参考译文
    参考文献

    与描述相符

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