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Unit 1 Motivations to Go Abroad/]
Section One:Business Communications/1
Making an Offer
Section Two:Text/2
Motivations to Go Abroad
Section Three:Exercises/12
Section Four:Biz Fueling Station/15
Section Five:Business Reading/16
Concerns and Problems of Going International
Unit 2 International Market Research/21
Section One:Business Communications/21
Doing Business in China
Section Two:Text/22
International Market Research
Section Three:Exercises/30
Section Four:Biz Fueling Station/33
Section Five:Business Reading/35
Market Research in Management
Unit 3 Determining Research Objectives/41
Section One:Business Communications/41
Decision Making in China
Section Two:Text/42
Determining Research Objectives
Section Three:Exercises/50
Section Four:Biz Fueling Station/53
Section Five:Business Reading/55
Using Aims and Objectives to Create a Business Strategy-Experience From Kellogg
Unit 4 What Is Marketing/60
Section One:Business Communications/60
Product Presentation
Section Two:Text/61
Marketing
Section Three:Exercises/71
Section Four:Biz Fueling Station/75
Section Five:Business Reading/76
Marketing Is All Around Us
Unit 5 The Marketing Process/83
Section One:Business Communications/83
Marketing Strategy
Section Two:Text/84
The Marketing Mix
Section Three:Exercises/94
Section Four:Biz Fueling Station/97
Section Five:Business Reading/98
Market Segmentation
Unit 6 Target Market Selection/105
Section One:Business Communications/105
Developing a New Market
Section Two:Text/106
How to Select Target Market
Section Three:Exercises/114
Section Four:Biz Fueling Station/118
Section Five:Business Reading/119
Estimating Market Potential
Unit 7 Marketing in the 21st Century/125
Section One:Business Communications/125
Counter-Offer
Section Two:Text/127
Global Marketing in the Twenty-first Century
Section Three:Exercises/134
Section Four:Biz Fueling Station/138
Section Five:Business Reading/139
Managing the Marketing Efforts
Unit 8 Business Negotiation/147
Section One:Business Communications/147
Meeting a Trade Delegation
Section Two:Text/148
Steps of Business Negotiation
Section Three:Exercises/156
Section Four:Biz Fueling Station/160
Section Five:Business Reading/161
The Negotiating Skills
Unit 9 Establishment of Contract/166
Section One:Business Communications/166
Contract Negotiation-Price
Section Two:Text/167
Fundamentals of a Contract
Section Three:Exercises/175
Section Four:Biz Fueling Station/178
Section Five:Business Reading/180
Breach of Contract
KEY TO EXERCISES/185
附录一全国国际商务英语考试（二级）大纲 ／214
附录二全国国际商务英语考试（二级）样题 ／218
附录三全国国际商务英语考试（二级）口试样卷 ／233
附录四全国国际商务英语考试（二级）样题参考答案 ／235
附录五全国国际商务英语考试（二级）样题听力原文 ／237