朱红英主编的《市场营销实用英语口语》以职场交际为目标,基于不同市场营销领域对英语口语能力的实际需求,涵盖营销英语的各个方面。 全书分两部分。 **部分是围绕“Retall Talks零售业英语”而发生的口语交际,包括5个学习情景,分别是:接待顾客、产品介绍、推销产品、售后服务、专柜会话。 第二部分是围绕“Business Talls外贸业务谈判英语”而发生的口语交际,包括10个学习情景,分别是:建立业务关系、相互介绍、介绍公司、询价和答复、价格谈判、签订合同、订货和货物装运、付款、保险和索赔、请求代理。每个学习情景都包括情景导入、模板对话、相关词汇和句型、知识链接和能力实训等五部分内容。

Part I Retail Talks零售业英语 学习情景一 Receiving Custome接待顾客 Lead-in情景导入 Sample Dialogues模板对话 More Related Words,Expressio and Sentences相关词汇和句型 Basic Business Knowledge知识链接 Further Practice能力实训 学习情景二 Product Introduction产品介绍 Lead-in情景导入 Sample Dialogues模板对话 More Related Words,Expressio and Sentences相关词汇和句型 Basic Business Knowledge知识链接 Further Practice能力实训 学习情景三 Product Promotion推销产品 Lead-in情景导入 Sample Dialogues模板对话 More Related Words,Expressio and Sentences相关词汇和句型 Basic Business Knowledge知识链接 Further Practice能力实训 学习情景四 After-sales Services售后服务 Lead-in情景导入 Sample Dialogues模���对话 More Related Words,Expressio and Sentences相关词汇和句型 Basic Business Knowledge知识链接 Further Practice能力实训 学习情景五 Counter Dialogues专柜会话 ◆鞋类专柜 Lead-in情景导入 Sample Dialogues模板对话 More Related Words,Expressio and Sentences相关词汇和句型 Basic Business Knowledge知识链接 Further Practice能力实训 ◆服装专柜 Lead-in情景导入 Sample Dialogues模板对话 More Related Words,Expressio and Sentences相关词汇和句型 Basic Business Knowledge知识链接 Further Practice能力实训 ◆玩具专柜 Lead-in情景导入 Sample Dialogues模板对话 More Related Words,Expressio and Sentences相关词汇和句型 Basic Business Knowledge知识链接 Further Practice能力实训 ◆礼品专柜 Lead-in情景导入 Sample Dialogues模板对话 More Related Words,Expressio and Sentences相关词汇和句型 Basic Business Knowledge知识链接 Further Practice能力实训 ◆宝石专柜 Lead-in情景导入 Sample Dialogues模板对话 More Related Words,Expressio and Sentences相关词,汇和句型 Basic Business Knowledge知识链接 Further Practice能力实训 Part II Business Talks外贸业务谈判英语 学习情景六 Establishing Business Relatio建立业务关系 Lead-in情景导入 Sample Dialogues模板对话 More Related Words,Expressio and Sentences相关词汇和句型 Basic Business Knowledge知识链接 Further Practice能力实训 学习情景七 Introducing to Each Other相互介绍 Lead-in情景导入 Sample Dialogues模板对话 More Related Words,Expressio and Sentences相关词汇和句型 Basic Business Knowledge知识链接 Further Practice能力实训 学习情景八 Company Introduction介绍公司 Lead-in情景导入 Sample Dialogues模板对话 More Related Words,Expressio and Sentences相关词汇和句型 Basic Business Knowledge知识链接 Further Practice能力实训 学习情景九 Inquiry and Reply询价和答复 Lead-in情景导入 Sample Dialogues模板对话 More Related Words,Expressio and Sentences相关词汇和句型 Basic Business Knowledge知识链接 Further Practice能力实训 学习情景十 Negotiation on Price价格谈判 Lead-in情景导入 Sample Dialogues模板对话 More Related Words,Expressio and Sentences相关词汇和句型 Basic Business Knowledge知识链接 Further Practice能力实训 学习情景十一 Signing a Contract签订合同 Lead-in情景导入 Sample Dialogues模板对话 More Related Words,Expressm and Sentences相关词汇和句型 Basic Business Knowledge知识链接 Further Practice能力实训 学习情景十二 Ordering and Shipment订货和货物装运 Lead-in情景导入 Sample Dialogues模板对话 More Related Words,Expressio and Sentences相关词汇和句型 Basic Business Knowledge知识链接 Further Practice能力实训 学习情景十三 Payment付款 Lead-in情景导入 Sample Dialogues模板对话 More Related Words.Expressio and Sentences相关词汇和句型 Basic Business Knowledge知识链接 Further Practice能力实训 学习情景十四 Iurance and Claim保险和索赔 Lead-in情景导入 Sample Dialogues模板对话 More Related Words.Expressio and Sentences相关词汇和句型 Basic Business Knowledge知识链接 Further Practice能力实训 学习情景十五 Agency请求代理 Lead-in情景导入 Sample Dialogues模板对话 More Related Words.Expressio and Sentences相关词汇和句型 Basic Business Knowledge知识链接 Further Practice能力实训 AppendiX Key参考答案 参考文献