戚建华、姬凤仙主编的这本《商务英语综合教程》共17课,内容按照商务活动进程编排,从*初的市场调研、客户定位,到*后的合同签订及机场送别,目的在于使学生能沿着真实的脉络,逐步深入学习,了解并掌握各个环节相应要求,提高商务口语交际能力及相应商务文书的阅读水平。 每单元的初始均设置了若干学习目标,帮助学生进一步明确学习任务。同时,在结构安排上以“对话引入—课文深化—练习巩固”的模式,兼顾学生听、说、读、写各个方面综合素质的提升。

Lesson 1 Market Researching Lesson 2 Customer Positioning Lesson 3 Product Advertising Lesson 4 Setting up Business Relations Lesson 5 Reserving Room Lesson 6 Arranging Agenda Lesson 7 Airport Receiving/Meeting a Potential Client Lesson 8 Banqueting Lesson 9 Inquiring Lesson 10 Offering and Counter Offering Lesson 11 Terms of Payment Lesson 12 Delivering Lesson 13 Packing Lesson 14 Terms of Shipment Lesson 15 Signing the Contract Lesson 16 Business Visits Lesson 17 Seeing Off