该教材的内容设计分两个部分:
**部分 包括**、二单元。**单元主要对商务、商务管理的概念、商务环境和商业思想进行了探讨;第二单元主要探讨了管理的概念职能及实质、主要管理流派的思想、商务管理的特征。
第二部分 包括第三至第十一单元。第三单元主要探讨了计划的实质、特征层次以及如何做计划;第四单元主要就如何创立企业进行了分析;第五单元讲解了商务谈判及沟通技巧;第六单元讨论了“营销组合”工具及促销手段;第七单元讲解了企业财务管理的基本知识;第八单元分析了供应链管理;第九单元探讨了有效地客户服务的实质及特征;第十单元探讨了WTO的实质及重要性;第十一单元分析了进入新世纪后的商务环境的特征。
该教材不仅适用于广大应用型高校经济、管理学科专业学生专业发展的需要,也适用于广大企业界管理者、员工提高业务水平以及适应经济全球化背景的需要,还适用于英语专业学生学习、掌握管理类基础知识的需要。

Unit 1 Business and Concepts Concerned
1.1 Warm-up Activity
1.2 What Is Business?
1.3 Business Environment
1.4 Business Ideology
1.5 The Economic Context of Business
1.6 Summery
1.7 Consolidation
Unit 2 Business Management
2.1 Warm-up activity-Case Analysis
2.2 Management
2.3 Functions of Management
2.4 Management Structure
2.5 Schools of Management Theory
2.6 Business Management
2.7 Consolidation
Unit 3 Introduction to Planning and Business Plan
3.1 Warm-up Activity-Reading
3.2 Planning
3.3 Visions, Strategies and Plans
3.4 What Is a Plan?
3.5 Planning Styles
3.6 Business Plan
Unit 4 Start Your Business
4.1 Warm-up Activity-Reading
4.2 How to Start Business
4.3 Consolidation
Unit 5 Business Negotiation and Communication Skills
5.1 Warm-up Activity-Dialogue
5.2 Introduction to Negotiation
5.3 The 4 Phases of a Negotiation
5.4 The Key Part of Negotiations
5.5 The 3 Characteristics of a Negotiation
5.6 The Critical Factors
5.7 Two Types of Negotiating Approach
5.8 The Spirit of the Deal
5.9 Using an Agenda
5.10 Paying Attention to Detail
5.11 Communication Skills in Business
5.12 Consolidation
Unit 6 Marketing Mix and Sales Promotion
6.1 Warm-up Activity
6.2 Developing the Marketing Mix
6.3 Sales Promotion
6.4 Additional Reading
6.5 Consolidation
Unit 7 Corporate Finance Management
7.1 Warm-up Activity
7.2 Basic Knowledge of Financial Management
7.3 Accounting
7.4 Consolidation
Unit 8 Supply Chain Management
8.1 Warm-up Activity
8.2 Supply Chain Management
8.3 Inventory Management
8.4 Appendix
8.5 Consolidation
Unit 9 Effective Customer Service
9.1 Warm-up Activity-Case Analysis
9.2 What Is Effective Customer Service?
9.3 Characteristics of Companies That Practice ECS
9.4 Cost of Lost Customers
9.5 Consolidation
Unit 10 The Importance of WTO
10.1 Warm-up Activity
10.2 WTO
10.3 Consolidation
Unit 11 Business Environment in the New Century
11.1 Warm-up Activity-Reading
11.2 The Global Economy Tendency-Globalization
11.3 The Development of Multinational Corporations
11.4 Consolidation
Appendix
Words and Phrases
References