目 录
Part One Basic Knowledge of Modern Business Correspondence
Unit 1 The Language of Modern Business Correspondence……2
Unit 2 Formats and Parts of Modern Business Letter……10
Part Two Platform,Media and Methods to Market on Internet
Unit 3 Network Marketing in International Trade2……2
Unit 4 Establish Your Own Business Website ……25
Unit 5 Register and Application of B2B……28
Unit 6 How to Use Search Engines to Find Your Clients……33
Part Three Business Letter in International Trade Process
Unit 7 Establishing Business Relations……38
Unit 8 Inquiries and Replies……51
Unit 9 Offers and Counter offers……66
Unit 10 Acceptance……78
Part Four Negotiation of Contract Terms
Unit 11 Quality and Quantity……96
Unit 12 Packing……108
Unit 13 Price and Its Terms……121
Unit 14 Shipment ……133
Unit 15 Insurance1……45
Unit 16 Payment……156
Unit 17 Inspection, Claims and Arbitration……169
Part Five S / Contracts, L / C and Other Forms of Trade
Unit 18 Sales Contracts1……84
Unit 19 Letters of Credit ……199
Unit 20 Other Forms of Trade……212